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LONDON May 30, 2007: Yahoo! Europe today announces that its new sponsored search advertising platform has launched and that it has started upgrading European advertisers to the new campaign management console.
The platform is designed to enable marketers to better manage their campaigns for an improved overall return on their search advertising investment whilst providing consumers with a more relevant and higher quality search experience.
Richard Firminger, Regional Sales Director of Northern Europe for Yahoo! Search Marketing said, "This powerful new advertising technology marks a key turning point in our efforts to deliver additional value for advertisers and a more relevant experience for users worldwide."
"Additionally, through this platform, Yahoo! will be able to unlock the full potential of our large global user base and our ongoing investments in creating the largest and most engaged audience."
To facilitate a smooth upgrade experience for its thousands of European search advertisers Yahoo! will transition customers from its current system to the new platform through a phased rollout.
Beginning today, Yahoo! advertisers throughout Europe will start to receive notifications to access the many new features available in the completely redesigned, easy-to-use campaign management console. Notifications to upgrade will continue in stages over the coming weeks.
Jon Myers, Search Director at Latitude Group said, "I welcome the launch of Yahoo!'s new sponsored search advertising platform and look forward to the positive impact it will have on the search marketing competitive landscape in the UK".
"Having worked closely with Yahoo! on development and pre-launch testing, I'm confident the new platform will help Latitude bring a new level of sophistication to our clients' campaigns on Yahoo!"
"The overhaul should result in a robust platform that can easily scale alongside any future industry development, with new features and functionality that enable search marketers to run better campaigns for their clients."
Yahoo!'s new search advertising platform is designed to connect businesses to consumers even more effectively by empowering advertisers with the right tools, visibility and environment to create ads that are more relevant to users. The platform will provide advertisers with many new features and capabilities once they upgrade their accounts, including:
The new platform has been built for the future so has the capacity to introduce additional distribution options, targeting capabilities and pricing models, as well as additional ad formats enhanced with graphics or rich media. As such it is completely scalable to grow with future market trends.
For more information about Yahoo!' new Sponsored Search Platform, advertisers can visit our upgrade Centre on http://newsponsoredsearch.yahoo.co.uk
*subject to various criteria including nature of the search terms and presence of sensitive content in the ad campaign.
ENDS
About Yahoo!
Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
Sara Jurkowsky
Hill & Knowlton
Tel: 020 7413 3144
E-mail: sjurkowsky@hillandknowlton.com
Grant Thomas
Yahoo!
Tel: 020 7131 1363
Email: grantt@yahoo-inc.com