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London and Paris, Wednesday February 21 2007- Yahoo! and Eurosport today announce a collaboration to create Europe's leading online sports news and community sport site.
The co-branded site will combine Yahoo!'s online product expertise with Eurosport's strong positioning in terms of content. Sports fans will be able to share opinions and find sports news and information in an environment that will integrate Eurosport's high-quality content and editorial expertise with Yahoo!'s strength in connecting people to their passions through online communities. The combination of these leading resources will provide an unprecedented user experience and a highly attractive opportunity for advertisers.
Dominique Vidal, regional vice-president Europe, Yahoo! says, "This is a collaboration that most sports fans have been dreaming about. Together we're able to satisfy their passion for sport by building communities of interest around unrivalled professional content. Our collaboration with Eurosport is a great example of Yahoo!'s focus on creating leading online social environments. Also, the more fans we bring through our virtual turnstiles, the more advertisers will follow."
"We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a strong, continent-wide audience for advertisers ", said Laurent Eric Le Lay, Chairman and CEO of Eurosport.
Initial rollout will offer service in Germany, Italy, and the UK. The new site is scheduled for launch later in the year.
For further information:
Yahoo!
CJ Stanley cjstanley@yahoo-inc.com + 44 7989 333308
Chloe Graf cgraf@yahoo-inc.com + 44 7956 264863
Eurosport
Matt Horler mhorler@eurosport.com - +44 7765 186 479
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
The Eurosport Group is today the leading multimedia platform in Europe with Eurosport, Eurosport 2, eurosport.com and Eurosportnews. Eurosport, the leading European channel is available in 20 different languages and reaches 110 million homes and 240 million viewers across 59 countries. Eurosport 2, the new sports channel launched in 2005, is already transmitted to 22.3 million households in 9 languages across 40 different countries. Available in 7 languages, www.eurosport.com is now clearly established as one of the leading pan European sports websites with up to 20 million visits per month. Eurosportnews provides up-to-date worldwide sports news and is transmitted worldwide.