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Yahoo! Search and The Phone Book from BT, have announced a deal to provide local business search for UK customers. From July 26, anyone searching for a local business on the Yahoo! Local UK search engine - from a butcher in Brighton, to a florist in Falmouth - will receive classified business listings provided by The Phone Book from BT.
According to Stephen Taylor, RVP and MD, Search and Search Marketing, Yahoo! Europe, "This joint initiative will deliver a number of important benefits for both consumers looking for local products and services and businesses who advertise within The Phone Book's Classified Directory and online with Yahoo! Search Marketing. In essence, Yahoo! Local will provide people with a much more powerful way of finding local information quickly."
Bruce Abercromby, general manager for Online Services at BT Directories, believes the benefits to The Phone Book's business advertisers are also clear, "For the 120,000 businesses who advertise within The Phone Book's Classified Directory, it provides another channel for their new and existing customers to find them at no extra cost.
It also potentially gives these businesses an increased visibility to an additional 13 million people who visit Yahoo! each month. We are constantly striving to find new ways to generate new business leads for our customers through emerging technologies and through interactive agreements such as this."
Yahoo! Local will provide an additional benefit to advertisers on the Yahoo! Search Marketing network, allowing them to target customers interested in a specific local area and present offers and business details to them. Two sponsored search results will appear at the top and two results at the bottom of the search results page.
Benefits of Yahoo! Local and The Phone Book from BT partnership
Yahoo! Local provides users with:
Simultaneously, a similar initiative for Yahoo! Local is being launched in Germany through a deal between Yahoo! Search and DasOertliche, a company associated with Deutsche Telekom.
In the near future, Yahoo! Local will also include user-generated content to harness local community knowledge and additional enhanced content and features from the Yahoo! network and third parties.
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For further information please contact:
BT Group Newsroom
Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: + 44 20 7356 5369.
Bite PR for Yahoo! Search
Susannah Hardy or Rich Rust
020 883 43427
yahoo@bitepr.com
77 for The Phone Book from BT
Marc Moninski or Amelie Hurst
020 7492 0977
marc.moninski@77pr.co.uk
All news releases can be accessed at our web site: http://www.bt.com/newscentre
About Yahoo! UK & Ireland
Yahoo! UK & Ireland (www.yahoo.co.uk) is a subsidiary of Yahoo! Inc., the No. 1 Internet brand globally and the most trafficked internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.
About The Phone Book
The Phone Book from BT contains local residential and business numbers, not just BT customers and is available in print and online at www.bt.com/thephonebook.
The Phone Book contains a Classified Directory in addition to the traditional A-Z Residential and Business listings, allowing people to 'Find it with The Phone Book' quickly and easily.
BT is committed to ensuring that The Phone Book is the most comprehensive up-to-date source of local information there is, making businesses more accessible to their target local market, and helping customers find the products and services they want, whether they know their name or not.
The Phone Book from BT is part of BT Directories, one of the business units within BT Retail
About BT
BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2006, BT Group's revenue was £19,514 million with profit before taxation of £2,040 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information, visit www.bt.com/aboutbt
About Mapsolute and Map24
Mapsolute (www.mapsolute.com) is a leading developer of online mapping and geographical software. The company's headquarters are in Frankfurt, Germany, and Mapsolute also has offices in the UK, the US and Finland. Mapsolute has five million unique users a month to the Internet portal www.map24.com, the specialist for mapping, directions and local search. More than 1.5 million routes are calculated daily. Map24 is marketed by partners in 14 countries worldwide. MapTP, Mapsolute's award-winning mapping technology which underlies Map24, has been integrated into many of the popular fleet management systems, tracking products, traffic information applications and online mobile devices