WebMD Announces Suite of New Consumer Innovations
comScore® Reports WebMD has the Most Visitors of Any Health
Information Site in Latest Media Metrix Report
NEW YORK--(BUSINESS WIRE)--
WebMD Health Corp. (Nasdaq: WBMD),
the leading source of health information, is unveiling a new suite of
innovative products that will further empower and enable consumers and
patients through every step of their healthy living journey. As the
leading health brand for consumers, WebMD
continues to attract the largest, most engaged audience seeking health
and wellness information for a purpose. The August 2012 comScore® Media
Metrix U.S. data released today, which reflects WebMD's implementation
of comScore's® Unified Digital Measurement™ technology, reaffirms that
WebMD has the largest number of visitors of any health information site.
"WebMD was an early innovator in mobile health and we continue to lead
the industry by creating top-rated healthy living apps, engaging and
credible video, interactive slideshows and quizzes and
physician-reviewed content across all digital platforms," said Bill
Pence, WebMD COO and CTO. "WebMD simplifies the search for trusted
answers to immediate health and wellness questions by providing
multi-screen content that empowers and enables health decisions anytime,
As the number one most trusted consumer brand in the U.S., WebMD is
uniquely positioned to empower and enable health decisions every step of
the way by providing consumers, patients and physicians with the tools
and information they need to make informed health decisions.
WebMD's New Offerings
WebMD's suite of new innovations includes:
WebMD recently launched the WebMD
Baby App on Android. The WebMD Baby App, which first launched
on the iPhone®, has been downloaded by new parents more than 400,000
times and users return to the app over 6 times per month.
the Magazine has recently unveiled a new design of the print
edition for doctors' offices and its Apple® app with an increased
focus on healthy living. The print edition is available in doctor's
offices, and the magazine is also available as an interactive iPad®
app. The fresh new look inspires readers to take charge of their
health and features more healthy living information, in-depth
celebrity coverage, new integration of online content and at least 100
pages of content in each issue.
WebMD will be releasing WebMD Pain Coach™, an app for people
living with chronic pain conditions that provides a holistic approach
to balancing lifestyle with chronic pain. Marketers are being offered
condition-based exclusivity for back pain, neck pain, nerve pain,
fibromyalgia, migraine, osteoarthritis, and rheumatoid arthritis.
WebMD is providing visitors with the answers to their condition and
lifestyle-related questions through WebMD Answers™. WebMD Answers™
will be integrated into the entire WebMD multi-screen experience and
provides a personalized experience where health-related questions can
be asked and answered in a trusted environment.
WebMD will add to its success in developing life-stage apps by
reaching pregnant women through the WebMD Pregnancy App. The
app will have the look and feel that moms love with WebMD Baby™,
including multimedia content, physician-reviewed health information,
and tracking of doctor visits. Marketers will be able to integrate
content on the app similar to WebMD Baby™, including customized mobile
media and sponsorship products to extend their online campaigns into
The Way Consumers Seek Health Content Is Evolving
As the definition of health is expanding to include living a healthy
lifestyle, WebMD has seen an increased interest in the lifestyle areas
across beauty, diet, food & fitness and family & pregnancy. In response
to consumer demand for relevant, trusted information on how to lead a
healthier lifestyle, WebMD is making significant investments in its
lifestyle portfolio, creating proprietary content and tools that are
inspirational, motivational and informative and that help individuals
live a healthy lifestyle.
Consumers come to WebMD for trusted answers to health and wellness
questions for themselves and their families, whether through desktop,
tablet or smartphone. WebMD is where consumers seek information to
better understand the impact of their lifestyle choices when they are
healthy and through the continuum of care when they are ill.
"WebMD is the most visited health information site," said Bill Pence,
WebMD COO and CTO. "Of the tens of millions of people who visit WebMD
every month, more than seven out of 10 are women, the Chief Lifestyle
Officer in the household."
Health is one of the fastest growing content categories on mobile. WebMD
provides health information when a consumer wants it with its
multi-screen platform; whether accessing webmd.com for expert tips and
exclusive video content, reading the latest issue of WebMD the Magazine
at the doctor's office or on an iPad®, or keeping track of the latest
activities of a newborn on the WebMD Baby App for iPhone® and Android™.
Leads in Mobile Health:
consumer app is available for free on multiple platforms: the
iPhone®, iPad®, Android™ and Kindle Fire. It is consistently a top 10
app in the Health and Fitness category.
WebMD Baby App users view an average of 21 pages per visit and
spend over 11 minutes per session. In addition to the standard baby
trackers required for new parents, WebMD Baby features tips, videos
and articles refreshed every week, selected based on the age of the
WebMD the Magazine is the #1 downloaded health magazine app in
Apple's Newsstand and a top 10 overall health app in the iPad® App
WebMD is a fully optimized mobile health site, enhancing both
the consumer and marketer/brand experience.
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health
information services, serving consumers, physicians, healthcare
professionals, employers, and health plans through our public and
private online portals, mobile platforms and health-focused publications.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet,
emedicineHealth, RxList, theheart.org, Medscape Education and other
owned WebMD sites.
All statements contained in this press release, other than statements
of historical fact, are forward-looking statements, including those
regarding: our expectations concerning market opportunities and our
ability to capitalize on them; and the benefits expected from new
products or services. These statements speak only as of the date of this
press release and are based on our current plans and expectations, and
they involve risks and uncertainties that could cause actual future
events or results to be different than those described in or implied by
such forward-looking statements. These risks and uncertainties include
those relating to: market acceptance of our products and services;
relationships with customers and strategic partners; and changes in
economic, political or regulatory conditions or other trends affecting
the healthcare, Internet and information technology industries. Further
information about these matters can be found in our Securities and
Exchange Commission filings.
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Jenna Halpin, 617-520-7063
Source: WebMD Health Corp.
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