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WebMD Launches WebMD Baby App for iPhone and iPod touch

Gives parents quick access to pediatrician-approved health information for infants and toddlers; WebMD survey shows new parents overwhelmingly want more information to care for their babies

NEW YORK, Jan. 11, 2012 /PRNewswire/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information announced today its new WebMD Baby App for iPhone and iPod touch, a free mobile application for parents of infants and toddlers. WebMD Baby gives new parents quick and reliable access to pediatrician-approved baby health and wellness information anywhere, anytime. WebMD Baby content was created exclusively for the app and is personalized for a baby's specific age, helping to ensure new parents are one step ahead of their baby's growth and development.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54138-webmd-baby-app-iphone-ipod

(Photo: http://photos.prnewswire.com/prnh/20120111/MM33588)

"Babies change rapidly in their first two years of life, challenging new parents to keep up with their baby's nutrition, health, sleep and development - all of which are essential for a happy and healthy baby and parent," said Dr. Hansa Bhargava, a pediatrician and WebMD medical editor, pediatrics. "The WebMD Baby App helps keep parents informed with easily accessible baby health and wellness information that they can trust."

Helping Babies Be the Healthiest They Can Be

In a recent survey conducted by WebMD, one in three parents (35 percent) say they have wanted to ask their pediatrician a question during at least one visit, but did not because they were uncomfortable or unsure of its relevance. With quick and easy access to trusted information through the WebMD Baby App, parents can anticipate their baby's next growth or development stage and be as informed as possible to make the most of their pediatrician visits.

Overall, the WebMD Baby Health & Wellness Survey, which polled more than 1,000 parents of infants to 2-year-olds, overwhelmingly found that parents want more information to better care for their babies, and they are spending a considerable amount of time seeking guidance on the changes during the first two years of life.

Other key survey findings include:

The WebMD Baby App provides parents with easy access to pediatrician-developed content, including key features such as:

The WebMD Baby App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore. Detailed information on the app is available at www.webmd.com/babyapp.   

 

WebMD Baby Health & Wellness Survey Methodology

On behalf of WebMD, KRC Research conducted a national online survey of 1,001 parents of children ages 2 or younger between November 15- 21, 2011. Respondents, 18 and older, were selected among those who have volunteered to participate in online surveys.  Quotas were set for parent gender and region to best reflect the population of parents with children 2 and younger. 

About WebMD

WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, emedicineHealth, RxList, theheart.org and Medscape Education.

 

SOURCE WebMD

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