WESTLAKE, Ohio, Mar 23, 2010 (BUSINESS WIRE) -- TravelCenters of America LLC has renewed a publishing contract with Parthenon Publishing. Parthenon is the publisher of Road King Magazine, an award winning publication that has existed since 1963. Road King is the second oldest trucker publication.
In addition to its publishing duties, Parthenon will provide advertising sales representation for TA for a wide variety of existing and new media at TA and Petro locations through an entity named TravelCenter Media. The expanded media opportunities include Interstate Speedzone's WiFi web pages, the TA and Petro internet web sites, on site rewards kiosk screens, in-location signs and posters, fuel island pump toppers and restaurant menus among others.
Parthenon will also be responsible for expanding the reach of advertising opportunities, formerly limited to Road King distributed only at TA branded sites, such that advertisers will also enjoy circulation to Petro customers. Total circulation is projected to be about 300,000, which Parthenon believes is the highest circulation count in the trucking/travel center industry.
About TravelCenters of America LLC
TravelCenters of America LLC (TA), headquartered in Westlake, Ohio is a leading travel center business in 41 states and Canada operating under the TravelCenters of America and Petro brands. With convenient locations on interstate exits, TA and Petro offers their customers diesel and gasoline fueling services, full and quick-service restaurants, heavy truck maintenance services, 24-hour convenience stores, electronic communication (WiFi) and other services --- all within large, high traffic facilities. For more information on TravelCenters of America, please visit www.tatravelcenters.com. For more information on Petro Stopping Centers, please visit www.petrotruckstops.com
SOURCE: TravelCenters of America LLC
TravelCenters of America
Tom Liutkus, 440-808-7364
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