The Ryland Group, Inc. - Ryland Homes Unveils State-of-the-Art Interactive Sales Center

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)-- Ryland Homes (NYSE:RYL) is leading the way in improving the new homebuyers' experience through a cutting-edge redesign of their sales centers. Reflecting Ryland's progressive approach, the revolutionary new sales centers welcome shoppers with fresh colors and finishes that are popular in home décor today, seamlessly intertwining the latest technologies to showcase their homes.

Ryland Homes' revolutionary redesigned sales center welcomes customers with fresh colors and finishes, integrated with the latest interactive technologies. (Photo: Business Wire)

"The highly enhanced curb appeal and initial impression for prospective buyers is remarkably different from most traditional sales centers," said Diane Morrison, Ryland's Vice President of Sales & Marketing.

"Visitors are sometimes hesitant to enter a sales center and might pass through quickly to get to the model home," Morrison explains. "With the new comfortable look and feel of our sales centers, we're really inviting buyers to ‘window shop.' We want them to feel like they are walking into their favorite retail store, where they are welcome to browse and spend time learning about the beautiful homes we offer."

Ryland's new sales centers are designed with an open storefront approach, contrasting the divided light windows and doors of typical model home garage conversions. The expansive plate glass window allows in natural light that gives the space an open, airy and comfortable feel, while giving customers the opportunity to see what's inside before they enter.

On one wall, a series of three eye-catching, vertically mounted large monitors tell the Ryland Story, showcasing many of the builder's exceptional communities and amenities. Incorporating even more of today's technology on the other two walls, Ryland has added custom engineered, advanced iPad interactivity to mounted monitors - a unique, collaborative tool with robust content for both buyers and sales counselors.

Buyers enjoy a sales experience using interactive technology via the iPad to navigate through product elevations, compare floorplans, choose a homesite, view area attractions, and so much more on the monitors. According to Morrison, the new sales center seems to help buyers ask more questions and become more engaged in the sales process.

"We are thrilled to be pioneers of this exciting new customer experience, with innovative presentation tools that our Sales Counselors can utilize to help clients select the home of their dreams," Morrison says.

For 45 years, homebuyers have trusted Ryland Homes as a new homebuilder for truly livable designs, great neighborhoods, outstanding quality and a commitment to complete satisfaction in their new home. With a dedication to building homes that are energy-efficient and a better value to their customers, as well as a national strength rooted in local focus, Ryland Homes and its dedicated team prides itself on a day-to-day commitment to the customer.

For more information, please contact Diane Morrison, Vice President of Sales & Marketing, at dmorriso@ryland.com.