Homebuilder creates innovative customer experience with enhanced sales tools
"The highly enhanced curb appeal and initial impression for prospective
buyers is remarkably different from most traditional sales centers,"
"Visitors are sometimes hesitant to enter a sales center and might pass through quickly to get to the model home," Morrison explains. "With the new comfortable look and feel of our sales centers, we're really inviting buyers to ‘window shop.' We want them to feel like they are walking into their favorite retail store, where they are welcome to browse and spend time learning about the beautiful homes we offer."
Ryland's new sales centers are designed with an open storefront approach, contrasting the divided light windows and doors of typical model home garage conversions. The expansive plate glass window allows in natural light that gives the space an open, airy and comfortable feel, while giving customers the opportunity to see what's inside before they enter.
On one wall, a series of three eye-catching, vertically mounted large
monitors tell the Ryland Story, showcasing many of the builder's
exceptional communities and amenities. Incorporating even more of
today's technology on the other two walls,
Buyers enjoy a sales experience using interactive technology via the iPad to navigate through product elevations, compare floorplans, choose a homesite, view area attractions, and so much more on the monitors. According to Morrison, the new sales center seems to help buyers ask more questions and become more engaged in the sales process.
"We are thrilled to be pioneers of this exciting new customer experience, with innovative presentation tools that our Sales Counselors can utilize to help clients select the home of their dreams," Morrison says.
For 45 years, homebuyers have trusted
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Vice President of Sales & Marketing
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