SPOKANE, WA (May 27, 2010) - Red Lion Hotels Corporation (NYSE: RLH) is honored to have been awarded best-in-class designation for customer service by Market Metrix, the industry's leading performance measurement company. The quarterly Market Metrix Hospitality Index™ ranks over 250 lodging brands on over 50 dimensions and is regarded as the most in-depth measure of hotel, airline and car rental performance available today. For the first quarter of 2010, Red Lion outperformed all its competitors in the mid-scale with food and beverage category.
During the first quarter a number of initiatives were put in place at Red Lion focusing on guest experience and overall customer satisfaction. The company finalized the roll out of its signature Roaring Start Breakfast Buffet that offers guests a substantial hot breakfast at a value price starting at $4.95 per person. Associate training programs and additional investments in guest touch points such as bedding and cleanliness contributed to Red Lion's elevated customer satisfaction score.
"Since its inception in the 1950's, Red Lion has been known for its real, genuine, and sincere approach to customer service," said George Schweitzer, Executive Vice President and COO Red Lion Hotels. "It's gratifying that our goal of being the friendliest hotel company in the business and providing our guests with clean, comfortable rooms and facilities is resonating so well," added Schweitzer.
This summer, guests at Red Lion will be even more pleased as the company launches its FREEdom of Summer promotion. Guests will receive free nights for their current stay, a free night to use later, and free breakfast for children under 10. Detailed information is available at redlion.com/freedom. This is just another way Red Lion is helping its guests Stay Comfortable® this summer.
About Red Lion Hotels Corporation
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of upscale and midscale hotels in the full, select, and limited service categories under its Red Lion® brand. As of March 31, 2010, the RLH hotel network was comprised of 45 hotels located in eight states and one Canadian province, with 8,671 rooms and 431,244 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.