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SPOKANE (Jan. 23, 2008) - Red Lion Hotels Corporation (NYSE: RLH) is celebrating Leap Year with four great offers and the unveiling of a re-branded and enhanced loyalty program - all part of its 'National Stay Comfortable Day' on Leap Day, February 29, 2008.
Every Red Lion hotel around the nation will "leap forward" with these exciting offers:
1. Guests who stay at a Red Lion Hotel February 29, 2008 and are members of Red Lion's loyalty program (or become members) will receive an additional 2,900 bonus points for their stay. They will also receive a pair of complimentary Stay Comfortable® slippers.
2. On February 29, 2008, enter to win a two-night Red Lion hotel stay with roundtrip airfare anywhere within the U.S. and Canada for two, compliments of Alaska Airlines.
3. Anyone staying at a Red Lion Hotel February 28, 29 or March 1, 2008 can receive 29% off the Best Available Rate.
4. Reservations made anytime on February 29, 2008 at www.redlion.com for a future stay can be discounted 29% off the Best Available Rate.
"We've proclaimed National Stay Comfortable Day to celebrate Red Lion's guest experience enhancements including renovated hotels, upgraded room features and service programs that consistently provide the real, genuine and sincere service that we are famous for," said Barry Hughes, Vice President of Distribution & Marketing, Red Lion Hotels Corporation. "On this day, we'll also unveil Red Lion's re-branded, enhanced and easy-to-use loyalty program."
Please refer to www.redlion.com or call toll-free at 1-800-RED-LION for reservations or terms and stipulations of the above offers.
Four Red Lion Hotels to Conduct All-Day 'Stay Comfortable' Events
On February 29th, official Stay Comfortable Day events will be held from 11 a.m. to 5 p.m. at four Red Lion hotels in Portland, OR (Red Lion Hotel Jantzen Beach); Salt Lake City, UT; Seattle, WA (Red Lion Hotel Fifth Avenue), and Spokane, WA (Red Lion River Inn).
Throughout the day, guests will enjoy a comfortable, relaxing and sensory experience with:
To further enhance a feeling of comfort, entry areas will give off scents of lavender and soothing music, front desk and concierge employees will be attired in Red Lion robes and slippers, and the centerpiece of each lobby will be a Red Lion signature Stay Comfortable bed.
Stay Comfortable at Red Lion Hotels
Stay Comfortable® is the umbrella reference for Red Lion's guest experience enhancements first introduced in 2006. Now complete at a majority of Red Lion Hotels, they showcase the enhanced brand and its high quality of service and comfort. Guestrooms feature plush pillow top beds, triple sheeting, extra pillows and new furnishings. Baths have been remodeled with imported granite vanities and oversized framed mirrors, elegant lighting, porcelain tiled flooring, and curved shower rods with multi-spray showerheads. Public space improvements include updated lobbies, restaurants and lounges, ballrooms and meeting rooms.
About Red Lion Hotels Corporation
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of midscale and upscale hotels under its Red Lion® brand. As of September 30, 2007, the RLH hotel network was comprised of 52 hotels located in eight states and one Canadian province, with 9,078 rooms and 467,529 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, visit the company's website at www.redlion.com.
Contact:
Leora Halpern Lanz
Director, HVS Sales & Marketing Services
516-248-8828, x278
llanz@hvsinternational.com
Namrata A. Patel
Director of Marketing,
Red Lion Hotels Corporation
509-777-6326
namrata.patel@redlion.com
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