SPOKANE, WA (July 10, 2006) Free hotel nights add up fast with Red Lion Hotels' new "Stay the Summer" promotion, where guests have the opportunity to earn up to 30,000 GuestAwards bonus points when they book at www.redlion.com for stays between now and September 30, 2006.
With Stay the Summer, guests are rewarded 5,000 GuestAwards points for their first stay, 10,000 for their second, and 15,000 for their third. Members can redeem points for stays at any Red Lion hotel in the U.S. (many newly-renovated with Stay Comfortable® guestrooms and public areas), or Outrigger® and OHANA® Hotels & Resorts partner hotels in Hawaii, or for travel or merchandise awards. Stay the Summer is valid only for reservations made through www.redlion.com for stays of two nights or more.*
"We want to reward our guests for their frequent stays, and the GuestAwards program is an important part of the value we provide," said Arthur M. Coffey, President and Chief Executive Officer of Red Lion Hotels Corporation. "We also want to encourage guests to try our new Stay Comfortable experience."
Red Lion Hotels is currently in the midst of an aggressive growth campaign and in the final stages of the most significant capital improvement program in its history. The company is renovating and improving its owned and leased hotels including lobbies, meeting rooms and other public spaces, and guestrooms featuring plush pillow top beds, triple sheeting, extra pillows, new furnishings and upgraded granite and tile bathrooms.
With the GuestAwards frequency program, Red Lion Hotels guests have the flexibility to earn points for every eligible dollar charged to their room and/or air miles with each qualifying stay at participating hotels. GuestAwards members can also take advantage of partner redemption options and the fastest way to earn free nights in Hawaii with Outrigger and OHANA Hotels & Resorts. Awards for free nights in Hawaii can be redeemed for as few as 20,000 points.
Guests must be members of Red Lion's GuestAwards program to earn the bonus points in the Stay the Summer promotion, and can easily enroll at www.redlion.com. For program information, visit www.redlion.com and click on GuestAwards, or contact the GuestAwards Service Center toll-free at 888-606-0563.
About Red Lion Hotels Corporation
Red Lion Hotels Corporation (NYSE: RLH) is a hospitality and leisure company primarily engaged in the ownership, management, development and franchising of mid-scale and upscale full service hotels under its Red Lion® brand. As of March 31, 2006, the Red Lion hotel network was comprised of 61 hotels located in 10 states and one Canadian province, with 10,687 rooms and 521,537 square feet of meeting space. In addition, through its entertainment division, which includes its TicketsWest.com, Inc. subsidiary, it engages in event ticket distribution and promotes and presents a variety of entertainment productions.
For hotel reservations, visit www.redlion.com or call toll-free at 800-RED-LION (733-5466).
*This offer may not be used in conjunction with any other discount or promotion, and is subject to availability.
Leora Halpern Lanz
Director, HVS Marketing Communications