SPOKANE, WA, April 14, 2009 - Red Lion Hotels Corporation (NYSE: RLH), announced an innovative stimulus program to make vacations more affordable for pets and their owners. Effective immediately, pets stay free at all Red Lion hotels and earn points in the company's loyalty program, the Red Lion R&R Club.
"This is very welcome news. I've stayed at a lot of hotels and it seems that Red Lion just gets me," said Zeke, a German Shepherd from Seattle. "While I feel welcome at some hotels, most make me feel self-conscious. And the fees, deposits, and mandatory cleaning charges really irk my people Bill and Jennie," Zeke added. Tigger, a cat who travels with Zeke, piped up, "I could tell they really liked me at Red Lion. I don't know, maybe it's a lion thing."
Domestic pets will receive a warm welcome at all of Red Lion's newly renovated hotels this summer - for free. So whether visiting downtown Seattle, Denver, Anaheim or other cities throughout the west, not only do pets stay free, they can enroll in the Red Lion R&R Club where they'll be able to earn 500 hundred points per stay. The program will be adding a host of desirable gift redemption options just for pets that will have pets all over the country begging their owners to stay at a Red Lion hotel. In addition to earning Red Lion R&R Club points, every pet that stays at a Red Lion hotel through September 30, 2009, will be entered into a drawing to receive a year's worth of pet food for free. Just one more way Red Lion is ensuring that pets "Stay Comfortable" this summer.
"With gas prices low this summer and airfares higher due to capacity cuts, we anticipate more vacationers will be traveling by car, including those who want to bring their pets along," said George Schweitzer, SVP Hotel Operations, at Red Lion Hotels. "While hotel room rates may be lower this summer, the pet fees charged by many other hotels can add up to more than the cost of the room. In these difficult times, this initiative makes vacations more affordable. And by earning points in Red Lion's R&R Club loyalty program both for the owner and the pet, vacationers can further stretch their travel dollars by redeeming points for travel awards or retail gift cards," added Schweitzer.
To qualify for the Pet Stay Free Program, the pet owner must be a member of the Red Lion R&R Club. Pet enrollment in the program is free and optional and allows the pet to earn bonus points for their stay. There is no upfront deposit but the pet owner is responsible for any damage caused to the room by their pet. For more details and information visit www.redlion.com/pets.
About Red Lion Hotels Corporation:
Red Lion Hotels Corporation is a hospitality and leisure company primarily engaged in the ownership, operation and franchising of upscale and midscale hotels under its Red Lion® brand. As of December 31, 2008, the RLH hotel network was comprised of 47 hotels located in nine states and one Canadian province, with 8,910 rooms and 437,626 square feet of meeting space. The company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the company's website at www.redlion.com.
Red Lion Hotels Corporation
Investor Relations Manager