A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/60fdf427-a684-45f2-83f2-aff75cd99c1e
Signing up for the Country Hearth brand will be flexible and simple with a designated website which will provide the ability to complete and grant a franchise license online. The brand will allow owners the freedom to either operate as an independent hotel or use its trademark - both benefitting from the company's robust reservations system, distribution and channel management including negotiated deals with online travel agents.
"We want to take the hassle out of franchising and offer owners the ability to complete the entire process online. Once part of our system, properties will be measured on online reputation, removing the red tape owners dread," said RLHC EVP & President of Global Development
RLHC will continue to collect a flat monthly fee from the hotels in the Country Hearth network in return for supplying the guest reservation and distribution infrastructure.
To learn more about franchising with RLHC, visit franchise.rlhco.com.
Investor Relations Contact:
Evelyn InfurnaO: 203-682-8265 C: 203-856-2088 Investor.Relations@redlion.com Media Contact: Al CohenPR Manager, JCF Marketing for RLHC 440-247-4548 firstname.lastname@example.org
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