Red Lion Hotels Corporation
May 8, 2017
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Red Lion Hotels Corporation Unveils New Alignment of Brands

Renews Brand Focus to Drive Company Growth

SPOKANE, Wash., May 08, 2017 (GLOBE NEWSWIRE) -- RLHC (Red Lion Hotels Corporation) (NYSE:RLH) announced today the evolution of its brand portfolio following the acquisition of Vantage Hospitality's hotel franchising business on September 30, 2016.

Hotel RL Olympia, WA
Hotel RL Olympia Living Stage


A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a40c4936-3a75-4b85-a541-f31bc07b34f8

"Our company has undergone a significant transformation over the last six months," said RLHC President & CEO Greg Mount. "Through our brand realignment, we have ensured that each brand has a unique position in the market, while providing owners with the freedom to move between brands as their business needs and/or market change. We want to make franchising easy."

RLHC has completed the evaluation of all brands and has announced a focused strategy on the following brands:

To learn more about franchising with RLHC, visit franchise.rlhco.com.

About Red Lion Hotels Corporation
Red Lion Hotels Corporation, established in 1959, is an international hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse, Americas Best Value Inn, Canadas Best Value Inn and Country Hearth Inn & Suites brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company's website at www.rlhco.com.

Social Media:
www.Facebook.com/rlhcorp 
www.Twitter.com/rlhco 
www.Instagram.com/rlhco 
www.Linkedin.com/company/rlhco

Investor Relations Contact:

Evelyn Infurna

O: 203-682-8265

C: 203-856-2088

Investor.Relations@redlion.com



Media Contact:

Al Cohen

PR Manager, JCF Marketing for RLHC

440-247-4548

alcohen@jcfmarketing.com

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Source: RLHC (Red Lion Hotels Corporation)

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