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All Press Releases
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Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
Jun 30, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
today for successfully racing through a 60-foot-tall double vertical
loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare,
a life-sized version of a Hot Wheels® orang...
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ABC and ESPN Broadcast Hot Wheels® World-Record Attempt Live From X Games Los Angeles 2012
Jun 26, 2012
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Tune-in at 11:15 a.m. PDT on Saturday, June 30 to Watch
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, fans around the world will be able to tune-in to
ABC and ESPN as Team Hot Wheels™ attempts to set a new world-record
racing two vehicles through a six-story double vertic...
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Mattel Honors Founders at Renaming and Dedication of Design Center at Company's Headquarters
Jun 22, 2012
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Mattel honors and takes inspiration from Ruth and Elliot Handler —
True Visionaries in the Toy Industry
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
At a ceremony earlier today at its Southern California headquarters,
Mattel, Inc. (Nasdaq: MAT) renamed and dedicated its design center the
...
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Today's toddlers embrace touch-screen technology...just like their parents
Jun 20, 2012
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EAST AURORA, N.Y., June 20, 2012 /PRNewswire/ -- Touch-screen technology is everywhere and it comes as no surprise that today's children are practically born digital. It's second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their child...
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Hot Wheels® Goes Vertical at X Games Los Angeles 2012 with Six-Story Double Driver Loop World-Record Attempt
Jun 18, 2012
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Event Kicks off Collaboration with ESPN,Hot Wheels
Double Loop Dare Will Air Live Globally
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, Hot Wheels strives for another world record with a
gravity-defying, two-driver double vertical loop attempt at X Games Los
Angeles 2...
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Mattel to Webcast Second Quarter 2012 Conference Call
Jun 13, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT)
today announced that it will webcast its quarterly conference call on
Tuesday, July 17, 2012, at 8:30 a.m. Eastern time. Led by the company's
chief executive officer, Bryan G. Stockton, the conference call will
cover the company's second qu...
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Mattel's Monster High® Brand to Promote Tween-Esteem Through Pro-Social Back-to-School Program at Walmart
Jun 13, 2012
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Teen-founded "WeStopHate.org" Gets an End-of-Aisle Retail Treatment,
Encouraging Girls to Celebrate and Embrace Their Fun Freaky Flaws
LOS ANGELES--(BUSINESS WIRE)--
This July, when girls head to Walmart to do their back-to-school
shopping, they will be greeted by a new member of Mattel's Mo...
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Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands
Jun 11, 2012
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Barbie®, Hot Wheels®,
Monster High® and Fisher-Price®
Extend Play Outside of the Toy Box with New Global Consumer Products
Initiatives
LAS VEGAS--(BUSINESS WIRE)--
At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will
showcase its powerfu...
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American Girl Encourages Reading and Fun with Read-A-Palooza™!
May 1, 2012
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—Summer Reading Promotion Supports Save the Children's U.S.
Literacy Program—
MIDDLETON, Wis.--(BUSINESS WIRE)--
For more than 25 years, American Girl's award-winning books have helped
millions of girls discover the joy of reading and have earned the trust
of parents and...
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Mattel Ranks No. 12 Among 100 Best Corporate Citizens in 2012
Apr 19, 2012
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Ranking Demonstrates Company's Commitment to Corporate Responsibility
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) today announced it has been named one of CRO
Magazine's "100 Best Corporate Citizens" for the fourth consecutive
year, ranking No. 12. This is the magazine's...
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Mattel Reports First Quarter 2012 Financial Results and Declares Quarterly Dividend
Apr 16, 2012
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First Quarter Highlights
Worldwide net sales down 2%;
North American1 gross sales down 9% and
International gross sales up 7%;
Worldwide gross sales by core brands: Barbie®
down 6%; Hot Wheels® down 5%; Fisher-Price...
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Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership
Apr 11, 2012
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Crayola Brings the Magic of Barbie® and Hot
Wheels® to Life Through New Line of Creative
Activities and Digital Coloring App
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc., (NASDAQ:MAT), the world's largest toy company, and
Crayola, the largest children's art supply ma...
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Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office
Apr 4, 2012
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Barbie® Doll Stands on Her Own (Literally!) for the First Time
with the Barbie® I Can Be…™ President Doll
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Today, Barbie® doll formally threw her pink hat into the presidential
campaign ring by unveiling the new 2012 Barbie®...
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Mattel to Webcast First Quarter 2012 Earnings Conference Call
Mar 19, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT)
today announced that it will webcast its quarterly conference call on
Monday, April 16, 2012 at 8:30 a.m. Eastern time. Led by the company's
chief executive officer, Bryan G. Stockton, the conference call will
cover the company's first quar...
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Mattel Elects Nike's Trevor A. Edwards to its Board of Directors
Mar 14, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT) announced today that Trevor A. Edwards, 49,
vice president, global brand and category management for NIKE, Inc. was
elected to the Mattel Board of Directors on March 14, 2012.
"As we focus on our key goals and strategy for growth, Tre...
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Barbie® Collector Announces the William & Catherine Royal Wedding™ Giftset
Feb 14, 2012
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One year after Barbie and Ken announced their reconciliation, Barbie
celebrates the love of another iconic couple with the introduction of
the William and Catherine Royal Wedding Giftset. Available in April
timed to their one year wedding anniversary, the gift set features the
two wearing outfits inspired by thei...
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Mattel Unveils 2012 Toy Portfolio Taking Global Brands to New Platforms and Play Patterns
Feb 10, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
At the 2012 New York International Toy Fair, leading toymaker Mattel,
Inc. (NASDAQ:MAT) will showcase its newest toys that transcend the
traditional playroom and deliver deeper ways for kids and families to
engage with their favorite brands including Barbie®, Hot Wheels&...
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Mattel's Monster High™ and Universal Home Entertainment Form New Worldwide Marketing and Distribution DVD Partnership
Feb 8, 2012
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Monster High™: Ghouls Rule! Available Fall 2012 on DVD and Digital
Download
LOS ANGELES--(BUSINESS WIRE)--
Mattel and Universal Pictures today announce a worldwide marketing and
distribution alliance for the first ever feature-length DVDs from the
hugely successful Monster Hig...
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Barbie® Opens the Giant Pink Doors of Her Dream Closet in a New Global Brand Campaign
Feb 7, 2012
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World's Most Popular Doll Invites Fans to "See What Happens" When
Imaginations Get Dressed Up
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
This year, Barbie® invites girls to play with fashion and
dress up their imaginations with a new global brand campaign. For more
t...
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Mattel CEO and CFO Presenting to Analysts
Feb 3, 2012
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--Presentation Will Be Webcast Live On Mattel Website--
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Bryan G. Stockton, Mattel's Chief Executive Officer, and Kevin M. Farr,
Mattel's Chief Financial Officer, will be presenting to analysts on
Friday, February 10, 2012. Stockton and Farr are scheduled...
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