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Wheels News
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Action-Packed Animated Series Max Steel™ Premieres Monday, March 25, at 4PM (ET/PT)
Mar 21, 2013
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TV's Newest Turbo-Charged Superhero Debuts With 26-Episode Series
on Disney XD
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel (NASDAQ:MAT) brings its latest action hero property to boys
across the country with Max Steel™, a new CGI animated TV series
premiering o...
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Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures
Mar 6, 2013
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Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at
Retail and $60,000 "Hero" Scholarship
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has
provided kids with unstoppable adventures and the durable ve...
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Mattel Launches New Global Entertainment Franchise Max Steel™
Jan 28, 2013
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New Multi-Platform Venture Will Feature Animated Superhero TV
Series Broadcast in More Than 100 Global Markets, Turbo-Charged Online
Content Hub and Robust Toy and Consumer Products Line
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Max Steel™, a wholly-owned intellectual property from Mattel,...
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Dynacraft Debuts New Motorized Ride-On Urban Shredder by Hot Wheels™
Nov 20, 2012
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Battery-Powered Ride-On Sure to Top Adrenaline-Fueled Boys' Wish
Lists this Holiday Season
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Part motorcycle, part skateboard, part super engine — all beast — the
new Urban Shredder by Hot Wheels™ and Dynacraft is now available just in
...
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Hot Wheels® Sets Third World Record in 18 Months with Successful Landing of Giant Corkscrew Jump
Sep 13, 2012
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92-Foot Corkscrew Jump Featured in Newest Team Hot Wheels™ Episode
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Hot Wheels® set its second world record this summer and third in 18
months pulling off a 92-foot corkscrew jump in a life-size Hot Wheels®
performance buggy. Taking place ...
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REPEAT/Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
Jul 2, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
Saturday June 30 for successfully racing through a 60-foot-tall double
vertical loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double
Loop Dare, a life-sized version of a Hot Wheels&...
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Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
Jun 30, 2012
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
today for successfully racing through a 60-foot-tall double vertical
loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare,
a life-sized version of a Hot Wheels® orang...
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ABC and ESPN Broadcast Hot Wheels® World-Record Attempt Live From X Games Los Angeles 2012
Jun 26, 2012
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Tune-in at 11:15 a.m. PDT on Saturday, June 30 to Watch
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, fans around the world will be able to tune-in to
ABC and ESPN as Team Hot Wheels™ attempts to set a new world-record
racing two vehicles through a six-story double vertic...
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Hot Wheels® Goes Vertical at X Games Los Angeles 2012 with Six-Story Double Driver Loop World-Record Attempt
Jun 18, 2012
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Event Kicks off Collaboration with ESPN,Hot Wheels
Double Loop Dare Will Air Live Globally
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, Hot Wheels strives for another world record with a
gravity-defying, two-driver double vertical loop attempt at X Games Los
Angeles 2...
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Hot Wheels® and Monster Jam® Roar into 2012 Season with New Team Hot Wheels Monster Truck
Dec 20, 2011
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Fans Vote to Determine Name of Team Hot Wheels™ Monster Truck
and Hot Wheels® Celebrates Grave Digger®
30th Anniversary with New Products
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Hot Wheels® and Monster Jam® are teaming up in an
even bigger way to bring fans t...
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FDNY Kicks Off Fire Prevention Week with Matchbox® Smokey™ The Fire Truck to Help Teach Kids about Fire Safety
Oct 12, 2011
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NEW YORK--(BUSINESS WIRE)--
On Tuesday, October 11, 2011, the FDNY teamed up with Matchbox® to
kick-off Fire Prevention Week to help even the youngest children better
understand the importance of fire safety with the new Smokey™ The Fire
Truck.
New York City Fire Commissioner Sal...
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Photos of Licensed Apparel and NASCAR Superstar, Dale Earnhardt, Jr.'s Ultimate Hot Wheels® Dream Car, the "Hammerhead," Available on Business Wire's Website and AP PhotoExpress
Aug 17, 2011
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In time for back-to-school, Hot
Wheels® announced that it has teamed up with NASCAR superstar, Dale
Earnhardt, Jr., to design his ultimate Hot Wheels® dream car, the "Hammerhead,"
along with a corresponding line of licensed apparel. Earnhardt, Jr.
worked closely with the Hot Wheels® design team to ...
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Hot Wheels® Partners with Dale Earnhardt, Jr. for Ultimate Design Experience
Aug 9, 2011
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Earnhardt, Jr. Collaborates on "Hammerhead" Vehicle as Part of
Designed By Hot Wheels™ Line
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In time for back-to-school, Hot Wheels® today announced that it has
teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his...
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Team Hot Wheels™ Sets New World Record With 332 ft. Distance Jump at Centennial Indianapolis 500
May 29, 2011
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Mystery Yellow Driver Revealed as Tanner Foust, Three-Time X Games
Gold Medalist, Takes New Four-Wheeled Vehicle Distance Jump Record,
Exclusive Content on Facebook
INDIANAPOLIS--(BUSINESS WIRE)--
Today as part of "IZOD Presents Hot Wheels Fearless at the 500™," Team
Hot Wheel...
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ABC Broadcasts Hot Wheels® World Record-Breaking Distance Jump Attempt at the "IZOD Presents Hot Wheels Fearless at the 500™"
May 24, 2011
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A 30-Minute Nationally Televised ABC Special Highlighting Team Hot
Wheels™ Stunts Scheduled for 3:30 PM ET on Sunday, May 29
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Sunday, May 29, fans across the country will be able to tune in to
ABC and watch as history is made with...
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Team Hot Wheels™ to Attempt World Record-Breaking Distance Jump at This Year's Indianapolis 500
Apr 12, 2011
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"The IZOD Presents Hot Wheels Fearless at the 500" Launches New Hot
Wheels Brand Campaign
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Sunday, May 29, IZOD
Presents Hot Wheels Fearless at the 500, an attempt by Team Hot
Wheels, a newly created crew of stunt drivers, to b...
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Mattel Wins Toy of the Year Awards for The Sing-a-ma-jigs!™ Characters
Feb 13, 2011
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NEW YORK--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT), the worldwide leader in toys and family
products, made headlines as the The Sing-a-ma-jigs!™ characters received
three highly coveted Toy of the Year (T.O.T.Y.) awards. The awards were
presented Saturday evening at Jazz at Lincoln Center in New York City at
...
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Hot Wheels Racing Circuit™ Speeds into Action
Nov 9, 2010
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New Online Multiplayer Video Game Brings Boys the Thrill of Real
World Racing
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Fasten your seatbelts, put it in drive and floor it because Hot Wheels®
is launching an online multiplayer game, Hot Wheels Racing Circuit™, www.hotwheelsracingcircuit.com.
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Emmy(R)-Nominated Hot Wheels(R) Battle Force 5(TM) Returns to Saturday Mornings on September 18
Sep 17, 2010
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EL SEGUNDO, Calif., Sep 17, 2010 (BUSINESS WIRE) -- Debuting Saturday, September 18 on the Cartoon Network, Hot Wheels(R)
Battle Force(TM) 5 Fused drives into living rooms with all-new heroes,
a powerful cast of villains and thrilling vehicle combinations that
deliver action-packed racing adventures.
The Emmy(R)-nominated s...
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Hot Wheels(R) Teams with Danica Patrick and JR Motorsports to Unveil Custom NASCAR
Aug 12, 2010
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ANN ARBOR, Mich., Aug 12, 2010 (BUSINESS WIRE) -- Hot Wheels(R) was joined today by JR Motorsports' team driver Danica
Patrick to debut her "Designed by Hot Wheels(R)" paint scheme to be
featured on a NASCAR vehicle at the Michigan International Speedway. Hot
Wheels(R) and Patrick also offered a sneak-peak of the "Keys To Sp...
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