Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.
For your convenience, we've also included a search function to help you locate the press release you're looking for as quickly as possible.
Wheels News
 |
Action-Packed Animated Series Max Steel™ Premieres Monday, March 25, at 4PM (ET/PT)
Mar 21, 2013
|
171.0 KB |
| |
TV's Newest Turbo-Charged Superhero Debuts With 26-Episode Series
on Disney XD
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel (NASDAQ:MAT) brings its latest action hero property to boys
across the country with Max Steel™, a new CGI animated TV series
premiering o...
|
 |
Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures
Mar 6, 2013
|
16.1 KB |
| |
Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at
Retail and $60,000 "Hero" Scholarship
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has
provided kids with unstoppable adventures and the durable ve...
|
 |
Mattel Launches New Global Entertainment Franchise Max Steel™
Jan 28, 2013
|
17.8 KB |
| |
New Multi-Platform Venture Will Feature Animated Superhero TV
Series Broadcast in More Than 100 Global Markets, Turbo-Charged Online
Content Hub and Robust Toy and Consumer Products Line
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Max Steel™, a wholly-owned intellectual property from Mattel,...
|
 |
Dynacraft Debuts New Motorized Ride-On Urban Shredder by Hot Wheels™
Nov 20, 2012
|
273.2 KB |
| |
Battery-Powered Ride-On Sure to Top Adrenaline-Fueled Boys' Wish
Lists this Holiday Season
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Part motorcycle, part skateboard, part super engine — all beast — the
new Urban Shredder by Hot Wheels™ and Dynacraft is now available just in
...
|
 |
Hot Wheels® Sets Third World Record in 18 Months with Successful Landing of Giant Corkscrew Jump
Sep 13, 2012
|
168.6 KB |
| |
92-Foot Corkscrew Jump Featured in Newest Team Hot Wheels™ Episode
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Hot Wheels® set its second world record this summer and third in 18
months pulling off a 92-foot corkscrew jump in a life-size Hot Wheels®
performance buggy. Taking place ...
|
 |
REPEAT/Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
Jul 2, 2012
|
260.7 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
Saturday June 30 for successfully racing through a 60-foot-tall double
vertical loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double
Loop Dare, a life-sized version of a Hot Wheels&...
|
 |
Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
Jun 30, 2012
|
260.6 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
today for successfully racing through a 60-foot-tall double vertical
loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare,
a life-sized version of a Hot Wheels® orang...
|
 |
ABC and ESPN Broadcast Hot Wheels® World-Record Attempt Live From X Games Los Angeles 2012
Jun 26, 2012
|
244.8 KB |
| |
Tune-in at 11:15 a.m. PDT on Saturday, June 30 to Watch
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, fans around the world will be able to tune-in to
ABC and ESPN as Team Hot Wheels™ attempts to set a new world-record
racing two vehicles through a six-story double vertic...
|
 |
Hot Wheels® Goes Vertical at X Games Los Angeles 2012 with Six-Story Double Driver Loop World-Record Attempt
Jun 18, 2012
|
284.8 KB |
| |
Event Kicks off Collaboration with ESPN,Hot Wheels
Double Loop Dare Will Air Live Globally
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, Hot Wheels strives for another world record with a
gravity-defying, two-driver double vertical loop attempt at X Games Los
Angeles 2...
|
 |
Hot Wheels® and Monster Jam® Roar into 2012 Season with New Team Hot Wheels Monster Truck
Dec 20, 2011
|
215.6 KB |
| |
Fans Vote to Determine Name of Team Hot Wheels™ Monster Truck
and Hot Wheels® Celebrates Grave Digger®
30th Anniversary with New Products
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Hot Wheels® and Monster Jam® are teaming up in an
even bigger way to bring fans t...
|
 |
FDNY Kicks Off Fire Prevention Week with Matchbox® Smokey™ The Fire Truck to Help Teach Kids about Fire Safety
Oct 12, 2011
|
424.8 KB |
| |
NEW YORK--(BUSINESS WIRE)--
On Tuesday, October 11, 2011, the FDNY teamed up with Matchbox® to
kick-off Fire Prevention Week to help even the youngest children better
understand the importance of fire safety with the new Smokey™ The Fire
Truck.
New York City Fire Commissioner Sal...
|
 |
Photos of Licensed Apparel and NASCAR Superstar, Dale Earnhardt, Jr.'s Ultimate Hot Wheels® Dream Car, the "Hammerhead," Available on Business Wire's Website and AP PhotoExpress
Aug 17, 2011
|
129.6 KB |
| |
In time for back-to-school, Hot
Wheels® announced that it has teamed up with NASCAR superstar, Dale
Earnhardt, Jr., to design his ultimate Hot Wheels® dream car, the "Hammerhead,"
along with a corresponding line of licensed apparel. Earnhardt, Jr.
worked closely with the Hot Wheels® design team to ...
|
 |
Hot Wheels® Partners with Dale Earnhardt, Jr. for Ultimate Design Experience
Aug 9, 2011
|
86.4 KB |
| |
Earnhardt, Jr. Collaborates on "Hammerhead" Vehicle as Part of
Designed By Hot Wheels™ Line
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In time for back-to-school, Hot Wheels® today announced that it has
teamed up with NASCAR superstar, Dale Earnhardt, Jr., to design his...
|
 |
Team Hot Wheels™ Sets New World Record With 332 ft. Distance Jump at Centennial Indianapolis 500
May 29, 2011
|
102.9 KB |
| |
Mystery Yellow Driver Revealed as Tanner Foust, Three-Time X Games
Gold Medalist, Takes New Four-Wheeled Vehicle Distance Jump Record,
Exclusive Content on Facebook
INDIANAPOLIS--(BUSINESS WIRE)--
Today as part of "IZOD Presents Hot Wheels Fearless at the 500™," Team
Hot Wheel...
|
 |
ABC Broadcasts Hot Wheels® World Record-Breaking Distance Jump Attempt at the "IZOD Presents Hot Wheels Fearless at the 500™"
May 24, 2011
|
180.3 KB |
| |
A 30-Minute Nationally Televised ABC Special Highlighting Team Hot
Wheels™ Stunts Scheduled for 3:30 PM ET on Sunday, May 29
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Sunday, May 29, fans across the country will be able to tune in to
ABC and watch as history is made with...
|
 |
Team Hot Wheels™ to Attempt World Record-Breaking Distance Jump at This Year's Indianapolis 500
Apr 12, 2011
|
183.6 KB |
| |
"The IZOD Presents Hot Wheels Fearless at the 500" Launches New Hot
Wheels Brand Campaign
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Sunday, May 29, IZOD
Presents Hot Wheels Fearless at the 500, an attempt by Team Hot
Wheels, a newly created crew of stunt drivers, to b...
|
 |
Mattel Wins Toy of the Year Awards for The Sing-a-ma-jigs!™ Characters
Feb 13, 2011
|
135.5 KB |
| |
NEW YORK--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ:MAT), the worldwide leader in toys and family
products, made headlines as the The Sing-a-ma-jigs!™ characters received
three highly coveted Toy of the Year (T.O.T.Y.) awards. The awards were
presented Saturday evening at Jazz at Lincoln Center in New York City at
...
|
 |
Hot Wheels Racing Circuit™ Speeds into Action
Nov 9, 2010
|
15.0 KB |
| |
New Online Multiplayer Video Game Brings Boys the Thrill of Real
World Racing
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Fasten your seatbelts, put it in drive and floor it because Hot Wheels®
is launching an online multiplayer game, Hot Wheels Racing Circuit™, www.hotwheelsracingcircuit.com.
...
|
 |
Emmy(R)-Nominated Hot Wheels(R) Battle Force 5(TM) Returns to Saturday Mornings on September 18
Sep 17, 2010
|
11.5 KB |
| |
EL SEGUNDO, Calif., Sep 17, 2010 (BUSINESS WIRE) -- Debuting Saturday, September 18 on the Cartoon Network, Hot Wheels(R)
Battle Force(TM) 5 Fused drives into living rooms with all-new heroes,
a powerful cast of villains and thrilling vehicle combinations that
deliver action-packed racing adventures.
The Emmy(R)-nominated s...
|
 |
Hot Wheels(R) Teams with Danica Patrick and JR Motorsports to Unveil Custom NASCAR
Aug 12, 2010
|
12.5 KB |
| |
ANN ARBOR, Mich., Aug 12, 2010 (BUSINESS WIRE) -- Hot Wheels(R) was joined today by JR Motorsports' team driver Danica
Patrick to debut her "Designed by Hot Wheels(R)" paint scheme to be
featured on a NASCAR vehicle at the Michigan International Speedway. Hot
Wheels(R) and Patrick also offered a sneak-peak of the "Keys To Sp...
|
|
|