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Games News
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Mattel Brings Powerhouse Brands to the iPad With Apptivity™ Play
Aug 22, 2012
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Physical toys interact with apps bringing kids fun, screen-safe, rich
content play experiences on iPad®
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In line with today's modern families and the popularity of iPad at home,
Mattel, Inc. launches Apptivity™
featuring screen-safe to...
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Celebrate the 40th Anniversary of UNO® on 1/11/11 with Limited Edition $1 Retro Card Games and $1 iPhone Applications
Jan 10, 2011
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UNO® has a Happy Birthday on Tuesday 1/11/11 with a special “UNO®”
promotion! For a limited time only, while supplies last at participating
retailers, UNO®
fans nationwide will be able to purchase an iconic UNO® Retro Card Game
for only $1!
The ultra popular UNO® iPhone and iPad applicati...
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40 Years and Counting America's #1 Card Game1 Brand Still Going Strong
Dec 29, 2010
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Celebratory Activities Include First-Ever Tournament of Roses® Parade
Float and Exclusive Product Offerings
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Spanning four decades, UNO®
has created memorable moments for millions of families around the world
with its fast paced fun and universal...
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Mattel Grows Diverse Games Portfolio with Acquisition of Phase 10® and iMAGiNiff® Games
Dec 8, 2010
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EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) today announced it has acquired the license
for the exclusive, worldwide rights to classic rummy style card game
Phase 10® from Fundex Games, Ltd. and in a separate transaction, has
acquired the rights to party game favorite iMAGiNiff® from Blue Opa...
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Barbie® Launches a New Line of Black Dolls Called So In Style™
Sep 29, 2009
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EL SEGUNDO, Calif., Sep 29, 2009 (BUSINESS WIRE) -- Mattel(R) announced today the launch of So In Style(TM), a new line of black
dolls by Barbie(R) featuring more authentic-looking facial features such
as fuller lips, a wider nose, more distinctive cheek bones and curlier
hair. So In Style(TM) (S.I.S.(TM)) was developed and ...
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Mattel Expands Games Portfolio withAcquisition of Award-Winning Blokus(R)and Classic Whac-A-Mole(R) Games
Jan 16, 2009
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EL SEGUNDO, Calif., Jan 16, 2009 (BUSINESS WIRE) -- Mattel, Inc. (NYSE:MAT) today announced it has acquired Sekkoia SAS,
owner of the award-winning game, Blokus(R) and the Blokus(R) family
of games, and has also acquired the rights to the classic Whac-A-Mole(R)
game from Bob's Space Racers, Inc.
"We are thrilled to add both...
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Mattel Partners With Screenlife, LLC And Warner Bros. Consumer Products To Bring Seinfeld Back Into America's Living Room With The New Scene It?® Seinfeld DVD Game
Feb 18, 2008
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EL SEGUNDO, Calif. (February 18, 2008) - What's your all-time favorite Seinfeld scene? Remember Jerry's puffy shirt, Elaine's infamous dance moves, George's launch of Vandelay industries or Kramer's encounter with Keith Hernandez? The new Scene It?® Seinfeld DVD game will launch this fall and includes the most memorable moments ...
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Mattel And Fisher-Price Inspire Imaginations And Wow Kids With Innovative Toys And Games Based On All The Ways Kids Play
Feb 14, 2008
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Unveiling The Hottest Licensed Entertainment-Themed Toys, Tech Toys And Classic Toys With A Twist At New York Toy Fair 2008
EL SEGUNDO, Calif. - February 14, 2008 - Today, kicking off the 2008 American International Toy Fair in New York, Mattel, Inc. (NYSE: MAT) unveiled its exciting 2008 toy lineup of new toys a...
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