Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.
For your convenience, we've also included a search function to help you locate the press release you're looking for as quickly as possible.
Barbie News
 |
Barbie® Celebrates 54 Years as the Number One Fashion Doll with Introduction of a New Doll
Mar 8, 2013
|
 90.9 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
In celebration of Barbie® doll's 54th birthday, dolls of all
ages can commemorate their own special day with the new Birthday
Wishes® Barbie® Doll. The iconic doll looks pretty in pink and is
the perfect gift for any Barbie fan. Barbie® celebrates on March...
|
|
Milestone DVD Dances onto Shelves, Barbie™ in The Pink Shoes Marks 25th Title for Iconic Doll
Feb 26, 2013
|
182.4 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Barbie takes center stage as a ballerina in the new DVD movie Barbie™ in
The Pink Shoes available now. After twelve years and 110+ million DVDs
sold to date, the newest title marks a milestone for Barbie
Entertainment as the 25th release. In the movie, Barbie stars
...
|
|
Barbie® Opens the Doors to Her Real Life Dreamhouse®
Feb 18, 2013
|
82.4 KB |
| |
The Doll-With-It-All Invites Fans to "Play House" in a First-Ever,
Larger-Than-Life Interactive Experience in the U.S. and Germany
LOS ANGELES--(BUSINESS WIRE)--
On the high heels of Barbie® doll's recent announcement that she's
selling her Malibu mansion, the style icon revealed that, ...
|
|
Barbie® Puts Malibu Dreamhouse® Up for Sale
Feb 7, 2013
|
160.0 KB |
| |
Fans Worldwide Are Invited to "Step into Barbie's World" as She
Searches for a New Place to Call Home
LOS ANGELES--(BUSINESS WIRE)--
Malibu, California's most fashionable resident is moving. Today Barbie®
officially put her coastal Dreamhouse® on the market and is p...
|
|
Barbie® Photo Fashion™ Doll Snaps Her Way to the Top of Hot Holiday Toy Lists
Oct 8, 2012
|
12.3 KB |
| |
A Fashion Doll and a Digital Camera in One, Barbie® Photo Fashion™
Doll Captures the World through a Whole New Lens
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Barbie® doll has unveiled the newest innovation fashion doll — and it is
already topping holiday wis...
|
|
Barbie® Doll's New Movie Barbie™ The Princess & The Popstar Launches on DVD
Sep 12, 2012
|
296.3 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
This fall, Barbie gets glam and rocks out with the all new DVD movie
Barbie™ The Princess & The Popstar available now. Barbie Entertainment's
24th DVD release includes Barbie-style songs and eye-popping
animation that girls are sure to love. In the movie, Barbie plays
...
|
|
Barbie® Announces Plan to Turn the White House Pink with a Run for the Oval Office
Apr 4, 2012
|
108.4 KB |
| |
Barbie® Doll Stands on Her Own (Literally!) for the First Time
with the Barbie® I Can Be…™ President Doll
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Today, Barbie® doll formally threw her pink hat into the presidential
campaign ring by unveiling the new 2012 Barbie®...
|
|
Barbie® Collector Announces the William & Catherine Royal Wedding™ Giftset
Feb 14, 2012
|
160.1 KB |
| |
One year after Barbie and Ken announced their reconciliation, Barbie
celebrates the love of another iconic couple with the introduction of
the William and Catherine Royal Wedding Giftset. Available in April
timed to their one year wedding anniversary, the gift set features the
two wearing outfits inspired by thei...
|
|
Barbie® Opens the Giant Pink Doors of Her Dream Closet in a New Global Brand Campaign
Feb 7, 2012
|
84.0 KB |
| |
World's Most Popular Doll Invites Fans to "See What Happens" When
Imaginations Get Dressed Up
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
This year, Barbie® invites girls to play with fashion and
dress up their imaginations with a new global brand campaign. For more
t...
|
|
Celebrate the Holidays with Barbie™ A Perfect Christmas
Nov 8, 2011
|
344.5 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
This holiday season, join Barbie™ and her sisters Skipper™, Stacie™ and
Chelsea™ as they learn that the joy of being together is what really
makes a perfect holiday. In the all-new movie, Barbie™ A Perfect
Christmas, available today on DVD, Barbi...
|
|
Barbie Celebrates the Princess in Every Girl with New DVD Barbie™ Princess Charm School
Sep 13, 2011
|
328.6 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Join Barbie™ and her friends as they discover that being a princess is
about friendship, good manners and kindness in Barbie™ Princess Charm
School, available today on DVD. In this all-new movie, Barbie® stars
as Blair Willows, a girl whose life changes when ...
|
|
Barbie® Launches 20th DVD with "Barbie™ A Fairy Secret," Available Now
Mar 15, 2011
|
146.3 KB |
| |
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
A photo of the box art for the "Barbie™ A Fairy Secret" DVD is available
on Business Wire's website and AP PhotoExpress.
Today, Barbie(R) launched her 20th DVD, "Barbie(TM) A Fairy Secret." In this all new movie, available on DVD today, Barbie(R) discovers that two...
|
|
She Said Yes!™ Barbie® and Ken® Rekindle Their Epic Romance
Feb 14, 2011
|
165.6 KB |
| |
After Seven Years Apart, Barbie® is Back in the Arms of Ken®;
Fans Around The World Help Them Celebrate the Most Romantic Day of
The Year
NEW YORK--(BUSINESS WIRE)--
Barbie® and Ken® announced today that they are officially a couple
again, after shock...
|
|
Celebrity Stud Woos America's Sweetheart With Sweets
Jan 25, 2011
|
8.9 KB |
| |
WEST VILLAGE, NY (JAN. 25, 2011) - Looking to break the awards season curse that means relationship break-ups for some leading ladies, a certain Hollywood hunk is attempting to rekindle his romance with America's most fashionable doll after both won big in a best film category at the Golden Globes.
Some fans have noticed the celeb...
|
|
Barbie(R) Brand Launches Eight Episode Reality Series Online
Oct 28, 2010
|
12.9 KB |
| |
EL SEGUNDO, Calif., Oct 28, 2010 (BUSINESS WIRE) -- The Barbie(R) brand, in partnership with Hudsun Media, announces "Genuine
Ken(R): The Search for the Great American Boyfriend," a digital
competition reality series hosted by Whitney Port. In eight, 22-minute
episodes, eight guys ages 21-30 will compete for the title of "Th...
|
|
Discover Your Inner Sparkle with Barbie(R) in An Original Story, "Barbie(TM) A Fashion Fairytale"
Sep 14, 2010
|
7.3 KB |
| |
EL SEGUNDO, Calif., Sep 14, 2010 (BUSINESS WIRE) -- Mattel (NASDAQ:MAT):
Photo caption:
Join Barbie(TM) in a magical, modern-day fairytale filled with fashion,
friends and fun, with the release of "Barbie(TM) A Fashion Fairytale,"
available today on DVD. In this all-new, original story, Barbie(TM) and her
dog Sequin(TM) je...
|
|
Barbie(R) Exhibit at The Children's Museum of Indianapolis Proves to Be Wildly Popular with Girls of All Ages
Jul 21, 2010
|
12.6 KB |
| |
EL SEGUNDO, Calif., Jul 21, 2010 (BUSINESS WIRE) -- For more than five decades, Barbie(R) doll has continued to deliver
fashionable, aspirational and culturally relevant play experiences to
girls of all ages. In partnership with The Children's Museum of
Indianapolis, the Barbie brand introduced an immersive brand experience ...
|
|
Splash Into Spring With Barbie(R) In An All New Contemporary Story, "Barbie(TM) In A Mermaid Tale"
Mar 9, 2010
|
7.7 KB |
| |
EL SEGUNDO, Calif., Mar 09, 2010 (BUSINESS WIRE) -- Mattel (NASDAQ:MAT):
Photo caption:
EL SEGUNDO, Calif. (March 9, 2010) - Barbie(R) stars in an exciting
adventure, "Barbie(TM) in A Mermaid Tale," available today on DVD. In this
contemporary tale, Barbie(R) plays Merliah(TM), a surfing champion from
Malibu who discovers ...
|
|
Barbie(R) Celebrates 125th Career with Global Initiative to Inspire Girls
Jan 21, 2010
|
21.4 KB |
| |
EL SEGUNDO, Calif., Jan 21, 2010 (BUSINESS WIRE) -- For more thanfive decades, Barbie(R) has inspired girls to dream,
discover and explore a world without limits. Celebrating her 125th
career this year, Barbie(R) kicks-off a global campaign to further inspire
girls by partnering with The White House Project and Take Our Daug...
|
|
Universal Studios and Mattel Extend Successful Global DVD Marketing and Distribution Alliance Through 2013
Sep 30, 2009
|
10.1 KB |
| |
LOS ANGELES, September 18, 2008 - Extending a partnership that has resulted in the release of a series of highly successful, feature-length DVDs featuring Barbie®, the world's most popular doll, Universal Studios and Mattel today announce a new 10-picture, four-year worldwide marketing and distribution agreement. Universal also acquir...
|
|
|
