Nastia Liukin Helps Fisher-Price Introduce New, Interactive Fantastic Gymnastics Dora Doll to Adventure-Seeking Dora Fans
Five-Time Olympic Medal Gymnast and Role Model Hits Gymnastics Mat
with Dora and Friends
PLANO, Texas--(BUSINESS WIRE)--
Just in time for the excitement in London this summer, five-time Olympic
medalist and role model, Nastia Liukin, is teaming up with Fisher-Price,
Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT), to help introduce the
new, interactive Fantastic Gymnastics Dora doll to
adventure-seeking children everywhere. The popular gymnast was right at
home where she trains at the World Olympics Gymnastics Academy in Plano,
Texas as she hit the mats to support young gymnasts through routines
inspired by Fantastic Gymnastics Dora. As girls tumbled alongside
Dora, Liukin reminded them that one small somersault could lead
The new Fantastic Gymnastics Dora from Fisher-Price(R) inspires Olympic gymnast and role model Nastia Liukin and a young gymnast to perform splits
"I've always been a true believer in setting goals and dreaming big,"
said Liukin. "Building self-confidence at an early age is so important
and a doll like Fantastic Gymnastics Dora is designed to inspire kids
and show them that there are endless possibilities to what they can
achieve — I love that!"
Fantastic Gymnastics Dora, based off of the Nickelodeon show Dora
the Explorer™, performs two gymnastics routines, features seven
unique moves — including splits, handstands and back-bends — and
enhances imaginative role-play for kids ages three and older. Children
can coach their friend Dora through her practice and performance
routines and learn the value of teamwork by cheering her on. Fantastic
Gymnastics Dora also features more than 40 phrases in English and
Spanish and a special song celebrating teamwork.
This August, consumers can download the free, Fantastic Gymnastics
Dora augmented reality app on retail shelves to watch Fantastic
Gymnastics Dora come to life. They can also download the free app
directly from the App Store.
As with all Fisher-Price products, Fantastic Gymnastics Dora was
developed through the brand's Joy of Learning lens to ensure
skill-building benefits for children, while keeping play fun and
"Fantastic Gymnastics Dora features multiple ways of play to
encourage children's imagination and creativity skills, as well as
self-expression and confidence," said Susie Lecker, Senior Vice
President of Fisher-Price Friends. "Nastia is the perfect partner to
help launch Fantastic Gymnastics Dora because she strives to
reach her full-potential each day and is a true champion. She continues
to be a wonderful role model for young girls everywhere, just like Dora!"
"We know that young girls will be following gymnastics closely this
summer, sparking excitement; who better to share that adventure with
them, than Dora?" said Manuel Torres, Senior Vice President, Global
Toys, Nickelodeon Consumer Products. "Fantastic Gymnastics Dora
from Fisher-Price captures the adventurous spirit of Dora and is sure to
motivate active children with her moves and words of encouragement."
Fantastic Gymnastics Dora will be available for $49.99 in August
at retailers nationwide including Toys ‘R' Us, Target, Walmart and
Kmart, as well as on FisherPrice.com. Visit www.FisherPrice.com
for additional information.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in
East Aurora, N.Y., is the leading brand of infant and preschool toys in
the world. The company's legacy of high quality toys has enhanced early
childhood development for more than 81 years. Some of the Company's
best-known "classic" brands include Little People®, Power
Wheels®, View-Master® and Imaginext®.
Fisher-Price is also a leading developer of baby gear products (infant
swings, bouncers, high chairs), as well as a wide array of
character-based toys inspired by high quality children's programming
such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®.
The Company's website, www.fisher-price.com, as
well as its Facebook page, www.facebook.com/fisherprice
provide valuable information and resources to parents and grandparents
around the world.
Nickelodeon, now in its 33rd year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, online, recreation, books and feature
films. Nickelodeon's U.S. television network is seen in more than 100
million households and has been the number-one-rated basic cable network
for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIA.B).
App Store is a service mark of Apple Inc.
This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link: https://smp.newshq.businesswire.com/pages/nastia-liukin-helps-fisher-price-introduce-new-interactive-fantastic-gymnastics-dora-doll-adve
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50350352&lang=en
Juliette Reashor, 716-687-3354
Stephanie Brodsky, 212.445.8221
Source: Fisher-Price, Inc.
News Provided by Acquire Media
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