Hot Wheels® Goes Vertical at X Games Los Angeles 2012 with Six-Story Double Driver Loop World-Record Attempt
Event Kicks off Collaboration with ESPN,
Double Loop Dare Will Air Live Globally
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Saturday, June 30, Hot Wheels strives for another world record with a
gravity-defying, two-driver double vertical loop attempt at X Games Los
Angeles 2012. The life-sized Hot
Wheels Double Loop Dare will pair Team
Hot Wheels™ Green and Yellow Drivers together to simultaneously race
through a harrowing six-story vertical loop in a first-of-its-kind
Hot Wheels Double Loop Dare Rendering (Photo: Business Wire)
As part of a new relationship with ESPN, the Hot Wheels Double Loop Dare
will be broadcast nationally on ABC and globally on ESPN's international
networks, giving fans everywhere a front row seat to the action.
"We're continuing to push the boundaries of imagination by creating
extraordinary real world challenges that bring Hot Wheels to life on a
global scale, exemplifying the fearless and competitive spirit of the
brand," said Simon Waldron, vice president marketing, wheels, Mattel.
"Our relationship with ESPN allows us to leverage the world's premier
action sports stage to engage a passionate fan base who share our
excitement of thrilling vehicle experiences."
The Hot Wheels Double Loop Dare, modeled after the new Hot Wheels Double
Dare Snare™ track set, available globally at retail, lets boys race
their 1:64 scale Hot Wheels cars side-by-side in a vertical loop
Hot Wheels Double Loop Dare
Fans around the world will watch in awe as the two drivers accelerate to
52 MPH to enter the six-story tall loop, hitting 7 Gs as they circle
through. The G-force created in the Hot Wheels Double Loop Dare will be
equivalent to what fighter jet pilots experience in flight.
In 2011, Team Hot Wheels achieved the impossible - landing
a 332 foot distance jump at the 100th Indianapolis 500.
The epic feat earned Hot Wheels the world record for a four-wheeled
vehicle distance jump and a new-found respect from fans around the world.
Team Hot Wheels Drivers
Team Hot Wheels is comprised of the most fearless and skilled drivers in
the world. Each team driver is exemplified by a unique personality and
driving style, and they take on only the most outrageous stunts. The Hot
Wheels Double Loop Dare will be attempted by the Green Driver, known for
his need for speed, and the Yellow Driver, recognized for using his
power to push the limits.
Tanner Foust (Team Yellow) - a three-time X Games Gold
medalist, two-time Formula Drift Champion and also earned Hot Wheels
the coveted world-record-breaking
distance jump at last year's Indianapolis 500. This year Tanner
will also be competing at the X Games in Los Angeles in the
Greg Tracy (Team Green) - one of the top stuntmen in Hollywood,
Greg has been doing stunts for movies and commercials since 1991. He
is also a six-time Pikes Peak Champion - one of the most extreme
racing events in the world.
Hot Wheels & ESPN X Games
The Hot Wheels Double Loop Dare at X Games Los Angeles combines the
iconic boy brand and the world's premier action sports competition and
"The Hot Wheels Double Loop Dare is a great addition to the X Games
experience. Hot Wheels is bringing to life what so many kids have dreamt
about over the years while playing with their Hot Wheels cars," said Tim
Reed, ESPN senior director, content strategy. "We're excited about our
relationship with Hot Wheels and adding this entertainment spectacle to
an exciting four days of world-class action sports competition in
downtown Los Angeles."
In the U.S., fans can tune-in to watch the jaw-dropping Hot Wheels
Double Loop Dare challenge on June 30th on ABC at 11:20 AM
PT. Additionally, the Hot Wheels Double Loop Dare attempt will be
webcast on www.HotWheels.com.
For Hot Wheels Fans of All Ages
In 2012, Hot Wheels will unveil 19, live-action webisodes on www.HotWheels.com.
Boys will be able to follow their favorite Team Hot Wheels drivers as
they attempt the most outrageous stunts imaginable at the Hot Wheels
Test Facility™. Additionally, leading up to the X Games, boys can vote
on which driver they believe will have what it takes to come in first in
the Hot Wheels Double Loop Dare challenge.
Now through June 29th, fans can see exclusive
behind-the-scenes content and vote daily on the Hot
Wheels Facebook page for which driver they think will finish first
in the Hot Wheels Double Loop Dare. Select fans in the United States who
pick the winning driver will be entered into a sweepstakes to win a
special-edition 1:64 die-cast car.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM
FOR ADDITIONAL PRESS INFORMATION, HIGH-RESOLUTION IMAGES OR
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels Brand
Since 1968, Hot Wheels has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels, a real-life
race crew of professional drivers performing over-the-top stunts. For
the hottest games
Mattel, Inc. (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Hot Wheels® RC, as well
as Fisher-Price® brands, including Little People®, Power Wheels® and a
wide array of entertainment-inspired toy lines. In 2011, Mattel was
named as one of FORTUNE Magazine's "100 Best Companies to Work For" for
the fourth year in a row, and also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately 30,000
people in 43 countries and territories and sells products in more than
150 nations. At Mattel, we are "Creating the Future of Play™."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50313447&lang=en
Mattel Brands PR:
Rachel Cooper, 310-252-5327
Sofia Lombardo, 646-935-4202
Source: Mattel, Inc.
News Provided by Acquire Media
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