October 2, 2001

Bienvenida, BarbieLatina.com!

Mattel Expands Its Girls Interactive Group With The Launch Of BarbieLatina.com

New Spanish-Language Site Engages, Empowers and Enchants Girls

EL SEGUNDO, Calif., (October 2, 2001) - Recognizing the legion of Barbie® doll fans worldwide, Mattel's Girls Interactive Group introduces a captivating site for ninas (girls), BarbieLatina.com, a ground-breaking Spanish-language online destination for girls. Launched today, the site dedicated to girls inspires them to be creative and explore their individual interests through a variety of new interactive activities, while encouraging parents to be a part of their children's online experience.

Building upon years of research tracking girls' interests and the growing rate of Latin American internet users, BarbieLatina.com is a natural extension of the Barbie brand. The site expands the ways Latin American girls can interact with Barbie doll and her world through creative and fun activities. The fun and educational activities help make BarbieLatina.com an environment that parents can also enjoy and feel comfortable about their children visiting.

"With the launch of BarbieLatina.com, we are able to extend this empowering interactive experience to millions of girls," said Christina DeRosa, vice president Web site and media, Barbie/Girls Division. "This Spanish-language site is truly an unparalleled online experience for girls of all ages. The site offers a safe environment that helps girls develop their social and problem-solving skills, ultimately helping to build their self-esteem."

BarbieLatina.com focuses on areas of specific interest to girls including fashion, nurturing and fantasy. Upon entering the sites, girls are struck by the visually inviting designs filled with appealing color palettes and icons along with content focused on empowerment and building confidence. Especially important for online play is the intuitive navigation that offers girls an environment to explore. The site provides a safe online environment that meets girls' desires and needs.

The site was designed with the help of the "Barbie.com Board of Directors," a rotating group of 26 girls ages 6-12 and their parents who serve as key consultants on every stage of the Web site's ongoing development. Their continual insight along with focus group testing into what makes the Internet fun and navigationally easy helps the design team create a truly engaging experience for girls...and their parents.

The World of BarbieLatina.com

The new site designed just for Latin American girls, BarbieLatina.com is the preeminent online destination for an interactive world of fun. BarbieLatina.com's mission is to engage, enchant and empower girls by inspiring them to be creative and explore their individual interests.

Site highlights include:

  • "Barbie's ClosetTM" allows girls to dress the Barbie® doll and her friends in a huge variety of fashions and best of all, never have to hang anything up!

  • "Games" The interactive excitement continues with puzzles, software and games.

  • "Barbie Pix" allows girls to create a masterpiece to print, send or save in a click. Visitors can develop creative art with a Barbie twist using a full-range of interactive art supplies including backgrounds, text, pictures, stamps and more.

  • "Storymaker" is the spot to create a unique story by clicking through a number of variables in a scenario including character, mood and setting. Once the stage has been set, an animated story unfolds. For unending play, girls can change the elements to create a whole new tale.

  • "Barbie CalendarTM" For up-to-date fun on BarbieLatina.com, girls can check out the online calendar for new and engaging activities that are updated monthly.

  • "Kelly ClubTM" Barbie® doll's little sister -Kelly® doll - is so popular she needs her own club (and Web site) for her fans three to six years old. Full of playful activities, the Kelly Club site is filled with fantasy and adventure at a virtual amusement park and is constantly updated to reflect the latest additions to her world.

About Mattel Girls Division

For more than four decades the Barbie® doll has remained the most popular fashion doll ever created. Mattel has maintained Barbie doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie® Brand represents Mattel's initial roots in girls' toys, the girls division now dominates the market with several best-selling brands including American Girl®, Diva StarzTM, and Polly Pocket!®. A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite playmates. Mattel's Girls Interactive Group consists of Barbie.com, BarbieLatina.com, KellyClub.com, DivaStarz.com, WhatsHerFace.com, BarbieCollectibles.com and licensed Mattel-branded interactive software and video game titles. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world.


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