Photos of Licensed Apparel and NASCAR Superstar, Dale Earnhardt, Jr.'s Ultimate Hot Wheels® Dream Car, the "Hammerhead," Available on Business Wire's Website and AP PhotoExpress
In time for back-to-school, Hot
Wheels® announced that it has teamed up with NASCAR superstar, Dale
Earnhardt, Jr., to design his ultimate Hot Wheels® dream car, the "Hammerhead,"
along with a corresponding line of licensed apparel. Earnhardt, Jr.
worked closely with the Hot Wheels® design team to bring his ultimate
dream car fantasy to life. This collection includes a variety of apparel
featuring modernized versions of iconic racing cars complete with edgy
graphics and thrill-seeking phrases. The suggested retail price of the
"Hammerhead" vehicle is $1.09 and the clothing line ranges from
$7-$12.99 and is available exclusively at Walmart stores nationwide.
The Designed By Hot Wheels(TM) line expands beyond toy to include a line of licensed apparel and accessories for a celebrity-designed lifestyle experience. (Photo: Business Wire)
Photo 1: The Designed By Hot Wheels(TM) line expands beyond toy to
include a line of licensed apparel and accessories for a
celebrity-designed lifestyle experience.
Photo 2: Hot Wheels(R) teamed up with NASCAR superstar, Dale Earnhardt,
Jr., to design his ultimate Hot Wheels(R) dream car, the "Hammerhead."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6833656&lang=en
Mattel Brands PR:
Rachel Cooper, 310-252-5327
Sofia Lombardo, 646-935-4202
Source: Mattel, Inc.
News Provided by Acquire Media
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