ABC Broadcasts Hot Wheels® World Record-Breaking Distance Jump Attempt at the "IZOD Presents Hot Wheels Fearless at the 500™"
A 30-Minute Nationally Televised ABC Special Highlighting Team Hot
Wheels™ Stunts Scheduled for 3:30 PM ET on Sunday, May 29
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On Sunday, May 29, fans across the country will be able to tune in to
ABC and watch as history is made with "IZOD
Presents Hot Wheels Fearless at the 500™" — an epic attempt by Team
Hot Wheels™, the newly introduced crew of stunt drivers to break the
current four-wheel vehicle distance jump record of 302 feet at the 100th
anniversary of the Indianapolis 500 at the Indianapolis Motor Speedway
ABC Broadcasts Hot Wheels(R) World Record-Breaking Distance Jump Attempt at the "IZOD Presents Hot Wheels Fearless at the 500(TM)" (Photo: Mattel)
The 30-minute televised special will feature an exclusive inside look at
what it takes to drive Hot Wheels® into reality with three high-octane
vehicle test experiments taking place throughout the world — in the UK,
Brazil and culminating with the thrilling record distance jump attempt
at the Indianapolis 500. Fans tuning in will get to see Team Hot Wheels™
Yellow Driver take on the 10-story high (100 feet tall) V-Drop® jump
inspired by the iconic Hot Wheels® track set in an attempt to make
history within the infield of the Indianapolis Motor Speedway.
To ensure stunt enthusiasts and fans get the maximum interactive
experience, fans can engage with "IZOD Presents Hot Wheels Fearless at
the 500™" on multiple platforms:
ABC: On Sunday at 3:30 pm ET, fans can tune in to ABC for a
30-minute televised action-packed special that features an inside look
at how Hot Wheels® tests their vehicles in the real-world and the
"IZOD Presents Hot Wheels Fearless at the 500™" stunt jump.
GetGlue: A leading social network tool for entertainment, GetGlue
allows users to check into TV events and shows, movies, music and
books, plus see what their friends are consuming in real-time. On
Sunday, fans watching from home will be able to check in to the "IZOD
Presents Hot Wheels Fearless at the 500™" and receive a badge to
commemorate the jaw-dropping moment.
Verizon: In an exclusive partnership with Verizon, fans will be
able to watch never-before-seen video content around the stunt and
Team Hot Wheels™ via the IndyCar Mobile app on select Verizon Wireless
Facebook and Twitter: Fans can get real-time updates for Team
Hot Wheels™ through their favorite social media channels including: Facebook
Additional behind-the-scenes footage and interviews with the newly
unveiled Yellow Driver will also be available on Facebook right post
Team Hot Wheels Flame Riders™ Game App: Hot Wheels® unveils its
first mobile game app, Team Hot Wheels Flame Riders™, for the iPhone
and iPod touch. A fast-paced racing game featuring innovative
on-screen "line racing" action, players must drag and draw orange
track with their finger in an attempt to avoid oncoming obstacles
within several iconic Hot Wheels® environments. In celebration of the
100th anniversary of the Indianapolis 500, fans can
download the app for free from Friday, May 27 — Sunday, May 29 from
the App Store.
To promote the stunt, presenting sponsor IZOD is featuring the Hot
Wheels® stunt in an integrated ad campaign for the Indianapolis 500. The
ad campaign is targeted to drive tune-in and awareness of the stunt and
will feature placements in key lifestyle publications, as well as on
multiple high profile New York City billboards.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM
FOR ADDITIONAL PRESS INFORMATION, HIGH RESOLUTION IMAGES OR
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels® Brand
Since 1968, Hot Wheels® has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels® is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels® brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels™, a real-life
race crew of professional drivers performing over-the-top stunts. For
consumers to learn more, visit www.HotWheels.com
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 30,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6735132&lang=en.
Mattel Brands PR:
Rachel Cooper, 310-426-4413
Sofia Lombardo, 646-935-4202
Source: Mattel, Inc.
News Provided by Acquire Media
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