Celebrate the 40th Anniversary of UNO® on 1/11/11 with Limited Edition $1 Retro Card Games and $1 iPhone Applications

UNO® has a Happy Birthday on Tuesday 1/11/11 with a special "UNO®" promotion! For a limited time only, while supplies last at participating retailers, UNO® fans nationwide will be able to purchase an iconic UNO® Retro Card Game for only $1!

The ultra popular UNO® iPhone and iPad applications from Gameloft will also be available for the special anniversary price of $1 (1/11/11 only).

Created by a barber shop owner in Ohio in 1971, UNO® is America's No. 1 card game brand¹ and is available in more than 80 countries throughout the world.

WHAT:		$1 UNO® Retro Card Games and $1 UNO® mobile applications on iTunes for the 40th anniversary
WHEN:		Tuesday, January 11, 2011
WHERE:		• UNO® Retro Card Games will be available at participating retailers
		• UNO® iPhone and iPad applications from Gameloft will be available on iTunes

For more information and additional hi-res images, please contact:

Sean Hamel, SHamel@GolinHarris.com, 212-373-6061
Rachel Cooper, Rachel.Cooper@mattel.com, 310-252-5327
Bret Ingraham, Bret.Ingraham@Mattel.com, 310-252-6396

For b-roll, please visit:
www.dmsprod.com/UNO40

¹ "America's #1 Card Game Brand" - Source: The NPD Group / Consumer Tracking Service / Annual 2009

MAT-G

for Mattel, Inc.
Sean Hamel, 212-373-6061
SHamel@GolinHarris.com
or
Rachel Cooper, 310-252-5327
Rachel.Cooper@mattel.com
or
Bret Ingraham, 310-252-6396
Bret.Ingraham@Mattel.com

Source: Mattel, Inc.

News Provided by Acquire Media

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