Hot Wheels Racing Circuit™ Speeds into Action
New Online Multiplayer Video Game Brings Boys the Thrill of Real
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Fasten your seatbelts, put it in drive and floor it because Hot Wheels®
is launching an online multiplayer game, Hot Wheels Racing Circuit™, www.hotwheelsracingcircuit.com.
The visually stunning, 3D-rendered video game replicates the fast-paced
excitement of real-life racing with unrivaled customizations to enhance
Hot Wheels Racing Circuit™ allows players to design their own car with
multiple paint schemes, body styles, and accessories. With these custom
cars, players challenge friends to races and tournaments on
out-of-this-world race tracks. Compatible on both PCs and Macs, the
first two tracks are free to all users, while access to premium tracks
along with exclusive rims, colors and other accessories are available
with a $29.95 annual subscription.
"With the launch of Hot Wheels Racing Circuit, we continue to create the
future of play with our core brands by delivering engaging online
content," said Chuck Scothon, general manager and senior vice president
of Mattel Digital Network. "We wanted to provide a multiplayer video
game that would engage and thrill boys of all ages, while also staying
true to Hot Wheels' iconic racing legacy."
Hot Wheels Racing Circuit™ is a 3D-rendered video game that features
multiple play levels with rich imagery that resonates with boys. Players
can join multiplayer games hosted by friends or other members, host
their own race or play in single-player mode. With an upgrade to premium
membership, users will have access to even more options to enhance their
vehicles and participate in thrilling race tracks that will test
players' racing prowess like never before.
Hot Wheels Racing Circuit™ features many elements, including:
Racers can choose from a multitude of different cars — from off-road
vehicles with giant tires, to hot rod trucks with V10 engines, to
fast-paced two-seater convertibles — that are as powerful as they are
Weaponry choices will derail the competition with options such as
missiles, fireballs and electromagnetic energy (of course, each weapon
only harms the vehicle, not the virtual driver).
Players can outfit their vehicles with cool accessories such as power
boosters to enhance speed, fusion batteries for extra power, and rims
to give cars that extra flair.
In addition, a ton of bold paint colors will help players create a
personalized ride designed to awe other racers in the Custom Showroom.
Once the car is in the Showroom, other players engage with the
community by rating member's cars
Send friends one-to-one Challenges by selecting from a number of
competitive modes including time, score or race position
For more information about Hot Wheels® cars and Hot Wheels Racing
Circuit™, visit www.hotwheels.com
Hot Wheels® can be found on Facebook, Twitter and YouTube at www.facebook.com/hotwheels,
Mattel, Inc., (NASDAQ: MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2010, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the third
year in a row, and was ranked among Corporate Responsibility Magazine's
"100 Best Corporate Citizens." Mattel also is recognized among the
"World's Most Ethical Companies." With worldwide headquarters in El
Segundo, Calif., Mattel employs approximately 27,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play."
© 2010 Mattel, Inc. All Rights Reserved.
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Mattel Public Relations:
Source: Mattel, Inc.
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