October 1, 2010

Bethenny Frankel and Beloved Pup, Cookie, Host Manhattan Puppy Hour Tweetup for Puppy Tweets™

NEW YORK, Oct 01, 2010 (BUSINESS WIRE) -- Television personality, chef and best-selling author, Bethenny Frankel introduced Mattel's newest gadget - Puppy Tweets(TM) - an electronic dog accessory that allows people to follow their dog's everyday activities via Twitter(R). The wooftastic event attracted passionate Manhattan dog lovers to the trendy pet boutique, Trixie + Peanut, where Bethenny and Cookie demonstrated how people and their pets can connect on Twitter using Puppy Tweets(TM).

"Puppy Tweets is for people who are passionate about their dogs and social media," said Susan Russo, Marketing Director, Mattel Games. "Like Bethenny Frankel, we understand how hard it is to be away from your dog, so we have created a fun novelty gadget that keeps people and pups connected anytime, anywhere."

Housed in a circular dog tag, Puppy Tweets(TM) uses motion and sound sensor technology that relays messages about a dog's activities to their Twitter account, setup by the owner. Once connected, the new gadget transmits humorous tweets, based on a dog's level of activity. Puppy Tweets(TM) is available now at major retailers.

For more information about Puppy Tweets(TM), visit www.PuppyTweet.com.

Puppy Tweets(TM) can be found on: Facebook: http://www.facebook.com/PuppyTweets and Twitter: http://twitter.com/puppy_tweet.

MAT-R

About Mattel

Mattel, Inc. (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco R/C(R), as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6451260&lang=en

SOURCE: Mattel, Inc.

PR Contacts:
Mattel, Inc.
Rachel Cooper, 310-252-5327
Rachel.cooper@mattel.com
or
Bret Ingraham, 310-252-6396
Bret.ingraham@mattel.com
or
GolinHarris
Negin Kamali, 213-438-8875
nkamali@golinharris.com

Copyright Business Wire 2010


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