Jan 22, 2009 (BUSINESS WIRE) -- Fisher-Price, Inc.
| WHO/WHAT: | Actress Maggie Gyllenhaal will team up with Fisher-Price, Inc., a subsidiary of Mattel, Inc., to unveil the company's new Precious Planet™ Collection of baby gear and newborn toys and to announce the company's $250,000 donation benefiting the Wildlife Conservation Society (WCS), an organization that saves wildlife and wild places. |
| ADDITIONAL BACKGROUND | As a leading developer of juvenile products, Fisher-Price® continues to grow and expand its BabyGear division with the introduction of the colorful new Precious Planet™ Collection. This special collection includes a wide selection of baby gear including a high chair, gym, cradle swing, bouncer, jumperoo, potty, mobile, tub, bedding and more. The line also features comforting fabrics, activities and colorful, adorable baby animals like monkeys, giraffes and polar bears. |
| INTERVIEW/PHOTO OPPS | - Photo opps with Maggie Gyllenhaal - Interviews & photos with Fisher-Price executives - Interview & photos with Dr. Robert Cook, Wildlife Conservation Society Executive Vice President for Living Institutions *Space is limited, please confirm attendance in advance* |
| WHERE/WHEN: | Tuesday, January 27th Central Park Zoo / Amphibian Room 64th & 5th Entrance New York 10:15 AM Press Check-In 10:30 AM Event Begins |
| CONTACTS: | Freeman Public Relations Kelley DeVincentis Amy Friedland 973/470-0400 kdevincentis@freemanpr.com afriedland@freemanpr.com Fisher-Price Juliette Reashor 716/687-3354 juliette.reashor@fisher-price.com |
| DAY OF EVENT: | Kelley DeVincentis - 973/650-7663 (Cell) Amy Friedland - 973/809-1052 (Cell) |
SOURCE: Fisher-Price
Freeman Public Relations
Kelley DeVincentis
Amy Friedland
973/470-0400
or
Fisher-Price
Juliette Reashor
716/687-3354
juliette.reashor@fisher-price.com
Copyright Business Wire 2009
