EL SEGUNDO, Calif., Nov 25, 2008 (BUSINESS WIRE) --
With just days until the kickoff of the holiday season and with finances top of mind, parents can look to the worldwide leader in toys and family products -- Mattel and Fisher-Price -- to find big "wow" presents as well as affordable gifts that will bring smiles to kids' faces.
"Our long-standing kid-favorite Mattel and Fisher-Price brands offer a holiday toy line-up delivering the play value that parents want and the excitement and fun that kids need in order to keep their interest all year long. Our toys truly will create magical childhood memories and play experiences for kids of all ages and interests this holiday season," said Neil Friedman, president, Mattel Brands.
For parents that are looking for that "wow gift" to surprise kids with this year, Mattel and Fisher-Price offer truly innovative items that will dazzle and amaze. From D-Rex(TM), a robotically recreated predator that walks, makes sounds and interacts with its owner and environment; to the three-foot tall Barbie(R) Three-Story Dream House(R), featuring a gourmet-style kitchen and working "escalator;" to Elmo LIVE!, a life-like, talking creation that tells stories, jokes, sings songs and plays games that are true to the Sesame Street puppet mannerisms, and the Power Wheels(R) A.T. Rex(TM), an ATV that transforms into an A.T. Rex, these gifts are what the magic of toys are all about.
Year after year, Mattel brands' products continue to offer parents imagination-inspiring toys and games with tremendous play value. From doll play and online racing to games the entire family can enjoy, the following products under $40 and under $20 provide hours upon hours of fun!
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Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica:(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's"100 Best Companies to Work For" by FORTUNE Magazine andamong the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. Withworldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
PICTIONARY and associated trademarks and trade dress are owned by Pictionary Incorporated.
SOURCE: Mattel, Inc.
Mattel, Michelle Llorin, 310-252-3520
Fisher-Price, Juliette Reashor, 716-687-3354
Copyright Business Wire 2008
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