Fans Worldwide Are Invited to "Step into Barbie's World" as She
Searches for a New Place to Call Home
LOS ANGELES--(BUSINESS WIRE)--
Malibu, California's most fashionable resident is moving. Today Barbie®
officially put her coastal Dreamhouse® on the market and is packing up
her three-story pink palace — signaling the launch of a year-long global
brand campaign. With the help of her realtor-to-the-stars Josh Altman,
the impressively scaled Barbie® Dreamhouse® is currently listed on the
market for $25 million*. Over the next few months, Barbie® will embark
on a worldwide tour to find a new dream home.
Barbie(R), the world's most fashionable doll, officially put her coastal Dreamhouse(R) on the market - signaling the launch of a year-long global brand campaign. With the help of her realtor-to-the-stars Josh Altman, the impressively scaled Dreamhouse(R) is currently listed for $25 million* and can be exclusively viewed at Trulia.com/Barbie. *for entertainment purposes only (Photo: Business Wire)
Barbie® has been a part of girls' dreams and imaginations for four
generations, but for the first time, the brand is literally letting fans
"into" her world by opening the doors to her palatial Dreamhouse®. This
year's global campaign will feature real-life, life-sized experiences,
online engagement and retail touch points that bring the Barbie®
Dreamhouse® to life in new ways.
"It wasn't an easy decision for Barbie to put her Dreamhouse on the
market, but this move marks an unprecedented opportunity for her fans to
get an inside look at her dreamy home," said Lori Pantel, vice
president, global marketing for Barbie. "As the brand continues to
evolve, we are focused on creating new experiences that allow girls to
step into Barbie's world in ways they never thought possible — igniting
their imaginations and encouraging them to dream even bigger."
Doll House of Dreams
For 41 years, Barbie® doll's famous Dreamhouse® has been a fictional
Malibu landmark as well as one of the most coveted toy homes. The
original Barbie® Dreamhouse® debuted in 1962, providing girls with the
backdrop to "play house" with Barbie® which brought to life Ruth
Handler's vision that Barbie® allows girls to role play real life
scenarios. Each model has represented the era the house was "built" in
with unique architectural features and interior design details,
including a three-story model in 2012. As a successful career woman and
homeowner, the Barbie® Dreamhouse® is one of her most valuable assets.
Dreamhouse® for Sale
After decades of living in Malibu, Barbie® is ready for a change — she's
moving. To sell her house and make the move, Barbie® has enlisted the
premier real estate agent to celebrities, Josh Altman. Valued at $25
million*, her creatively scaled 8,500 square foot, three-story,
one-bedroom, one-bathroom mansion is the only house in Malibu with truly
unobstructed views of the ocean — after all, it only has three walls!
The Dreamhouse® also includes the iconic pink elevator equipped with a
state-of-the-art pulley system.
Altman has listed the Dreamhouse® online exclusively at Trulia (NYSE:
TRLA), a leading online marketplace for home buyers, sellers, renters,
and real estate professionals. Visit Trulia.com/Barbie to view the
"Celebrity can add to the cache of a listing, but few homes also have
such iconic status as Barbie's Malibu Dreamhouse," said Altman. "I've
been uniting people with their very own dream homes for years and Malibu
is considered one of the most desirable addresses in the world, making
this one-of-a-kind property a realtor's dream listing."
A Designer Dream Team
In search of a new place to call home, Barbie® will embark on a
worldwide scouting tour where she will enlist the help of a "Dream Team"
of designers to provide her with advice and inspiration to make a
decision on her new home.
Over the years, Barbie® has served as creative muse and inspiration to
hundreds of designers and stylists developing relationships with the
best of the best. This year, Barbie® is partnering with a group of
admired style setters, designers and industry experts to re-imagine the
Barbie® Dreamhouse® for today. The Barbie® Dream Team of interior
designers include Los Angeles-based textile designer and design
influencer Lulu Dekwiatkowski, New York/Palm Beach based designer
Celerie Kemble and West Coast fashion and home product designer Trina
Around-the-World Barbie Experiences
Barbie® will open the doors to her Dreamhouse® with the first-ever,
larger than life "Barbie™ The Dreamhouse Experience" which will debut on
two continents — Florida in the United States and Berlin, Germany in
March. Inspired by the popular web series, Barbie™
Life in the Dreamhouse, this interactive installation celebrates
Barbie® doll's fabulous life, allowing fans a look inside her pink
palace. Fans can visit www.barbiedreamhouse.com
for ticket pricing and more information.
Girls can get an all-access digital pass into the Dreamhouse® with the
third season of the CGI-animated reality web series, "Barbie™ Life in
the Dreamhouse." The lighthearted, humorous show airs on
Barbie.com/Dreamhouse, and stars Barbie® and her friends, her sisters,
adorable pets and long-time boyfriend, Ken®. With more than 300 million
views, translated into 21 different languages, mobile- and
tablet-optimization and global distribution, girls can visit the
Dreamhouse® anytime and anywhere. On Barbie.com, the top online
destination for girls reaching 13 million unique visitors around the
world monthly, girls can make their dreams a reality by customizing
their own Dreamhouse®.
Girls can now also cruise the world in style with fun, fashion and
runway moments onboard Royal Caribbean International with the "Barbie™
Premium Experience." Available fleetwide this March, the onboard
Barbie® package lets girls sleep in Barbie-themed staterooms, attend a
Barbie tea party and design Barbie outfits while on the high seas.
Mega Bloks® and Barbie® are transforming the way girls can build, design
and decorate their Barbie® world with the global launch of Mega
Bloks Barbie™ — the first-ever Barbie™ building collection designed
specifically for girls. The complete construction toyline — including a Dreamhouse-inspired
Luxury Mansion -- lets girls literally build Barbie® doll's world —
piece by piece.
This fall, girls will have the ultimate play experience with a
newly-designed Dreamhouse®. Complete with two pink elevators, the 2013
Barbie® Dreamhouse® is sure to be the must-have gift for the holidays.
Visit Barbie on Facebook (Facebook.com/Barbie)
for the latest on her moving adventures.
*For entertainment purposes only
For additional photography, video footage and background information
on Barbie® and her Dreamhouse, please visit www.BarbieMedia.com.
Mattel, Inc. (NASDAQ:MAT)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price®
brands, including, Little People®, Power Wheels®, as well as a wide
array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth
year in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 30,000 people in 40
countries and territories and sells products in more than 150 nations.
At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,
©2013 Mattel, Inc. All Rights Reserved.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130206006827/en/
Stefani Yocky, 310-252-6514
Jamie Haley, 310-295-3349
Source: Mattel, Inc.
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