Team Hot Wheels™ Lands Guinness World Records® Title as Drivers Race Through Six-Story-Tall Double Loop at X Games Los Angeles 2012
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Two drivers for Team Hot Wheels™ set a Guinness World Records® title
today for successfully racing through a 60-foot-tall double vertical
loop at X Games Los Angeles 2012. The Team Hot Wheels™ Double Loop Dare,
a life-sized version of a Hot Wheels® orange track set, defied gravity
with a first-of-its-kind two-driver challenge. Green Driver Greg Tracy,
one of Hollywood's top stuntmen, took first place victory as he edged
three-time X Games gold medalist and Hot Wheels® Yellow Team Driver
Tanner Foust as the two simultaneously raced through the giant
Team Hot Wheels green driver Greg Tracy and yellow driver Tanner Foust set Guinness World Records Title by successfully racing through a 60-foot-tall double vertical loop at the X Games Los Angeles on Saturday June 30, 2012 in Los Angeles. (Photo by Kent Horner/Invision for Mattel/AP Images)
View the record-breaking stunt at Hot
Wheels YouTube page.
"Boys of all ages around the world imagine playing with Hot Wheels on a
life-size scale — and our vision with Team Hot Wheels was to transform
this fantasy into reality," said Simon Waldron, vice president
marketing, wheels, Mattel. "The Double Loop Dare was truly a can't-miss
spectacle that altered the Los Angeles skyline. Anyone downtown couldn't
miss this massive six-story-tall bright orange structure — it was
unmistakably Hot Wheels."
Bringing a Toy to Life
The Team Hot Wheels™ Double Loop Dare was modeled after the new Team Hot
Dare Snare™ track set — available globally at retail — which lets
boys race their 1:64 scale Hot Wheels® cars side-by-side in a vertical
loop competition. The larger than life Double Loop Dare incorporated an
enormous side-by-side loop, exerting a force of 7 G's which Team Hot
Wheels™ drivers took on at a speed of 52 MPH.
"I've been a fan of Hot Wheels since I was a little kid, racing cars
around my parents' living room," said Tracy, a six-time Pikes Peak
Champion and a Hollywood stuntman since 1991. "So to be able to be a
part of something like this — with Hot Wheels bringing one of its toys
to life — is remarkable."
Meanwhile, Foust, who provided tremendous competition, and spirit can
continue to boast about his latest world record obtaining the longest
distance vehicle jump at last year's Indianapolis 500. Additionally
Foust a world-renowned professional stunt driver has two Formula Drift
Championships complimenting his three X Games gold medals. He will be
racing for more X Games glory in the RallyCross competition Sunday July 1
Double Loop Dare on Instant Replay
While the live broadcast took place on ABC and internationally on ESPN,
footage of the Team Hot Wheels™ Double Loop Dare can also be viewed on
the Hot Wheels® YouTube channel, www.youtube.com/hotwheels.
Additional behind-the-scenes footage will be available on www.HotWheels.com.
For added entertainment in 2012, Hot Wheels® will unveil 19, live-action
webisodes on www.HotWheels.com.
PLEASE VISIT WWW.HOTWHEELSMEDIA.COM
FOR ADDITIONAL PRESS INFORMATION, HIGH-RESOLUTION IMAGES OR
BROADCAST-QUALITY, DOWNLOADABLE B-ROLL.
About the Hot Wheels Brand
Since 1968, Hot Wheels has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels, a real-life
race crew of professional drivers performing over-the-top stunts. For
the hottest games
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Hot Wheels® RC, as well
as Fisher-Price® brands, including Little People®, Power Wheels® and a
wide array of entertainment-inspired toy lines. In 2011, Mattel was
named as one of FORTUNE Magazine's "100 Best Companies to Work For" for
the fourth year in a row, and also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately 30,000
people in 43 countries and territories and sells products in more than
150 nations. At Mattel, we are "Creating the Future of Play™."
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50328740&lang=en
Mattel Brands PR:
Rachel Cooper, 310-252-5327
Source: Mattel, Inc.
News Provided by Acquire Media
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