October 4, 2011

Mattel Delivers the Hottest Toys & Games for a Magical 2011 Holiday Season

Mattel's Trusted Brands Barbie®, Hot Wheels®, Monster High™, Mattel Games and Fisher-Price® Offer Something for Everyone on the Holiday Gift List

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Bringing innovative and imaginative play experiences to kids this holiday season, Mattel Inc., the world's leading toy maker, once again delivers an exciting list of the hottest toys and games for the young, and young at heart!

"Gift-givers are looking for toys and games that will deliver magical play experiences from the moment kids open their presents to well after the holiday season," says Tim Kilpin, Executive Vice President, Mattel Brands. "Mattel delivers on all fronts offering innovation, hot entertainment licenses and unexpected ways to engage with kids' most favorite brands from Barbie and Hot Wheels to games and Fisher-Price."

Mattel continues to keep its core brands relevant with new twists on classic play patterns and unique product designs that are sure to delight this next generation of fans. Mattel's holiday toy offerings also include tech-infused products that further enhance creative and imaginative play as well as items that extend the adventure of today's favorite entertainment properties from the screen to children's playtime.

With toys for tots to games for grandparents, at a variety of play and price points, Mattel brings everyone in the family the perfect present to give or get this holiday season.

Enhancing Play with Today's Tech

With a constant finger on the pulse of how and where kids play and the existing tech trends in the market place, Mattel offers hot holiday toys featuring innovation and age-appropriate technology that deepen each play experience.

Fun Fresh Twists from Trusted Brands

As traditional play evolves and takes on new forms, so do the Mattel brands. From track play to family game time, Mattel introduces new and unexpected ways to play with products from Mattel's most trusted brands, keeping them fresh, relevant and at the top of kids' wish lists year after year.

Entertainment Based Gifting Favorites

Once again bringing the hottest entertainment properties to fans looking to extend the fun of their favorite licensed characters, television shows and movie blockbusters; Mattel's portfolio offers hot holiday picks from Disney Pixar CARS 2, Disney Princess, WWE®, Mickey and Friends, Dora and more. Mattel also unveils new must-have fashion dolls and themed products from its own popular tween franchise Monster High™.

Hours of Pure Fun!

Recognizing that gift-givers are seeking toys and games, Mattel's product offerings deliver high play value to give boys and girls hours of fun lasting well after the holiday season.

For a complete list of Mattel's hot holiday toys and games, visit www.mattelbrandsmedia.com or www.fisher-price.com. Check out Fisher-Price on Facebook www.facebook.com/fisherprice and follow Mattel on Twitter @MattelBrands. Consumers can also visit www.MattelShop.com for more information.

©2011 Mattel, Inc. All Rights Reserved.
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About Mattel

Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

MAT-CORP

Mattel Brands:
Christina Ramirez, 310-252-4619
christina.ramirez@mattel.com
or
Fisher-Price:
Juliette Reashor, 716-687-3354
juliette.reashor@fisher-price.com

Source: Mattel, Inc.

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