EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Today Mattel announced the company is developing a sustainable
procurement policy for all of Mattel's product lines which will address
the important issue of deforestation. The policy will include
requirements for packaging suppliers to commit to sustainable forestry
management practices. In addition to addressing current concerns about
packaging sourcing, Mattel's policy will also cover other wood-based
products in its toy lines, such as paper, books and accessories.
"Mattel has a long track record of playing responsibly across all areas
of our business, which includes how we impact the world around us," said
Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel.
"While we don't have all the answers yet, we are working to make
continual improvements across our business, and that includes packaging.
In fact, earlier this year, Mattel completed a lifecycle assessment of
packaging across multiple product lines to identify impacts and
opportunities for future improvements."
Mattel's sustainability strategy is focused on helping the company
minimize its footprint throughout the value chain and across the
organization, and emphasizes the importance of personal commitment in
business as well as everyday actions.
First, by "designing it" with the end in mind, Mattel is focused on
exploring opportunities for sustainability in the design of products and
packaging; "making it" with eco-efficiencies that allow the company to
identify opportunities to reduce environmental impacts through the
manufacturing and distribution of its products; and by "living it" with
personal commitment through employee-inspired grassroots initiatives.
Bongiovanni, who oversees Mattel's sustainability initiatives, went on
to say: "In line with our long-held practice of transparency, we will
continue to communicate with interested stakeholders on our progress in
this important area."
Learn more about Mattel's sustainability efforts in the corporate
responsibility section of the company's website: http://corporate.mattel.com/about-us/corporate-responsibility.aspx
Mattel, Inc. (NASDAQ: MAT) (corporate.mattel.com/)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and is also ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 31,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Lisa Marie Bongiovanni
Source: Mattel, Inc.
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