April 20, 2011

Mattel Plays Responsibly with "Design It, Make It, Live It" Sustainability Strategy

Toy maker showcases efforts, from establishing "green" grant for Earth Day 2011 to packaging improvements and employee culture enhancements

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. today announced how the company continues to play responsibly with its "Design It, Make It, Live It" sustainability strategy, marking progress in many areas across the global organization to reduce impacts and instill a mindset of sustainability among its workforce.

"Mattel is a company that is focused on playing responsibly in all that we do, which includes how we impact the world around us," said Lisa Marie Bongiovanni, vice president of corporate affairs at Mattel. "From the products we make to the people who make up our organization, the Mattel organization is always seeking ways for the company to improve and evolve, to actively make the world a better place to live and play."

Mattel's sustainability strategy is focused on helping the company minimize its footprint throughout the value chain and across the organization, and emphasizes the importance of personal commitment in business as well as everyday practices and processes. First, by "designing it" with the end in mind, Mattel is focused on exploring opportunities for sustainability in the design of products and packaging; "making it" with eco-efficiencies that allows the company to identify opportunities to gain efficiencies and reduce environmental impacts through the manufacturing and distribution of its products; and by "living it" with the personal commitment that the company is fostering a culture of sustainability, which inspires employee-led grassroots initiatives.

Examples of Mattel's sustainability progress include:

Mattel also sees positive impacts that come out of the company's rich corporate culture, including:

As part of Mattel's sustainability efforts, the company will be hosting two important events this spring:

Mattel's "Green" Grant for Earth Day 2011

Mattel also announced today that it will mark Earth Day 2011 by partnering with "Heal the Bay," a Los Angeles-based charitable organization dedicated to protecting the coastline of Southern California. Mattel will grant $10,000 to support beach cleanups and create employee volunteer events that give Mattel employees and their families the opportunity to participate in community-focused beach clean-ups in the Los Angeles area.

Mattel to Host its Second Electronics Waste Recycling Event:

Mattel and Waste Management will be hosting a recycling event on Thursday, May 12 for electronics waste, or "e-waste," at the company's El Segundo campus for employees and the surrounding community on May 12 from 8 a.m. to 1 p.m. Such recyclable items include personal TVs, computer monitors, CPUs (desk top computer towers), flat screens (LCD/LED/Plasma), printers and computer cables.

Learn more about Mattel's sustainability efforts in the corporate responsibility section of the company's website: http://mattel.com/corporateresponsibility

About Mattel:

Mattel, Inc. (NASDAQ: MAT) (corporate.mattel.com/) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row, and is also ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel.

MAT-CORP

News Media
Mattel, Inc.
Jules Andres
310-252-3529
Jules.Andres@mattel.com

Source: Mattel, Inc.

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