March 16, 1999

LookSmart selects DatingClub as its Exclusive Personals Content Provider

LookSmart Couples with the DatingClub

San Francisco, CA, Mar. 16, 1999 - LookSmartSM, the Internet's leading category-based Web directory, today announced that the DatingClub, an online community that brings people together, will provide content for the LookSmart Personals page.

By clicking the "Personals" link on www.looksmart.com, users can access the "LookSmart DatingClub" where they can experience a free membership trial by filling out a profile form. Visitors will then be able to browse through the latest member profiles, send anonymous emails and read "SinglesMonthly," the DatingClub's interactive magazine.

"We're excited to be able to offer our users access to the DatingClub," said Evan Thornley, co-founder and CEO of LookSmart. "The DatingClub provides a quality service and is a good match for our audience."

"Partnering with LookSmart, a top 25 Web property, is a great accomplishment for the DatingClub," said Muly Litvak, CEO of TargetMatch, DatingClub's parent company. "We look forward to increasing our member base with the help of LookSmart's strong Internet presence and quality audience."

About LookSmart
LookSmart, the second largest privately held Web property, creates and maintains the largest editorially reviewed directory of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers the largest collection of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at (415) 597-4850. To see why more and more partners, advertisers, and consumers are turning to LookSmart, visit them at www.looksmart.com.


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