March 16, 1999

LookSmart Expands Management Team with New Chief Financial Officer and Vice President Corporate Development

San Francisco, CA, Mar. 16, 1999 - LookSmartSM, a leading Web directory and search tool, today announced the addition of two key hires to its management team. Patricia Cole joins LookSmart as chief financial officer and is charged with managing the general financial aspects of the company and its investor relations. Ed O'Dea, vice president corporate development, is responsible for merger and acquisition integration as well as managing internal systems and processes.

"Patricia and Ed are instrumental additions to the LookSmart team," said Evan Thornley, co-founder and CEO of LookSmart. "Pairing Patricia's Wall Street and investor community expertise with Ed's operational knowledge in driving business alliance and acquisition programs will prove to be an invaluable asset to our continued success."

Patricia Cole has extensive experience with rapidly growing, technology based organizations. Most recently, she was senior vice president and CFO of Fair, Isaac and Company (FIC), a world leader in decision-making solutions for financial services and direct marketing industries. Prior to this, Ms. Cole held senior-level positions at Qwest Communications (QWST), Los Angeles Cellular Telephone and Citicorp. She is a CPA, Chartered Accountant from England, holds a MBA from Cranfield Business School, England, a master's in business taxation from the University of Southern California, and a BA in economics from the University of Manchester, England.

For the past six months, Ed O'Dea served as LookSmart's interim chief financial officer. Prior to joining LookSmart, Mr. O'Dea held senior operating and financial positions at Arthur Andersen, Levi Strauss, Interactive Development Environments and Intel Corporation. Mr. O'Dea holds an MBA and BA in economics from the University of California, Berkeley.

About LookSmart
LookSmart, a leading Web directory and search tool, creates and maintains the largest editorially reviewed directory of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers the largest collection of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at (415) 597-4850. To see why more and more partners, advertisers, and consumers are turning to LookSmart, visit them at www.looksmart.com.


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