LookSmart Continues to Gain Momentum as a Preferred Search Content Provider
San Francisco, Calif. - April 8, 1999 - LookSmartSM, the Internet's leading category-based Web directory, today announced strategic partnerships with IDG.net, Go2Net, and Blue Mountain Arts. Each partner will utilize LookSmart's Web directory on their site.
With the addition of LookSmart's searchable database of Web sites, IDG.net, Go2Net, and Blue Mountain Arts' customers will be able to easily search through more than 1,000,000 site listings in 30,000 categories. All LookSmart site listings are selected, reviewed and categorized by LookSmart's 150 professional Web editors to ensure quality search results. LookSmart seamlessly integrates its content with partners' sites, allowing partners to brand LookSmart's content as their own.
"This unique distribution strategy is a core component of our company and will increasingly differentiate LookSmart from other search sites and portals," said Evan Thornley, co-founder and CEO of LookSmart. "Search is a key aspect of the Web, and LookSmart is focused on dominating the category through distribution agreements such as these."
"LookSmart was an ideal match for Blue Mountain Arts because of our shared female demographic," said Jared Schutz, vice president business development of Blue Mountain Arts. "LookSmart's high-quality content and search capabilities add significant value for our visitors, yet still allows our brand to remain dominant on our site via seamless integration."
LookSmart, a leading Web directory and search tool, and top 25 Web property, creates and maintains the largest editorially reviewed directory of Web sites on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers the largest collection of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at (415) 597-4850. To see why more and more partners, advertisers, and consumers are turning to LookSmart, visit them at www.looksmart.com.
IDG.net is the online gateway to the IDG Network of 240+ World Wide Web sites published by Computerworld, InfoWorld, JavaWorld, Macworld, Network World, PC World and many others around the globe. IDG is the world's leading IT media, research and exposition company. Founded in 1964, IDG had 1997 revenues of $2.05 billion and has more than 9,000 employees worldwide. IDG offers the widest range of media options, which reach 90 million IT buyers in 75 countries representing 95% of worldwide IT spending. IDG's diverse product and services portfolio spans six key areas, including print publishing, online publishing, expositions and conferences, market research, education and training, and global marketing services.
Go2Net (http://www.go2net.com/) is a network of branded, technology- and community-driven Web sites focused on the following categories: personal finance, search, commerce, and games. The company also develops Web-related software. The Go2Net Network's properties include: Silicon Investor; StockSite; MetaCrawler; 100hot; HyperMart; WebMarket; and PlaySite. The company's Go2Net Labs division develops innovative technologies for use on the Go2Net Network and for licensing to other Internet companies.
About Blue Mountain Arts
Blue Mountain Arts is the premier provider of free on-line greeting cards, all-occasion notecards, books, and related products. Founded in 1971 by the author/illustrator team Susan Polis Schutz and Stephen Schutz, Blue Mountain Arts is now the largest publisher of poetry in the world. According to Media Metrix (www.mediametrix.com), 12.3 million people visited the site in December, 1998 - a figure equal to 21.7 per cent of all Internet users - making Blue Mountain the 9th busiest site on the Internet.