August 11, 2009

Industry news on hirings and new offerings


By Edward Barrera

ADOTAS — Tribal Fusion, Click Forensics, Vitrue, Look Smart and Nearby Now have made some annoucements.

Vitrue, a social marketing company, has rolled out the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. Vitrue SRM is comprised of three components: Social Publisher, Social Planner and Social Insights. The Vitrue SRM is now available to a limited set of marketers by invitation only with a full public release slated for September. To request an invite, please visit

Tribal Fusion, a digital marketing solutions company, has hired Sean Crawford as Senior Director of International Strategy & Operations. Crawford is joining Tribal Fusion to lead the company's international business including the roll-out of new services and expansion. He joins Tribal Fusion with over ten years experience in the online, mobile and image technology businesses. He was most recently CEO of Design About Town, a graphic design and internet services specialist. Previously, he was Director of Business Development at Adzilla where he was responsible for building international partnerships. Prior to that, he was Director of Consumer Product Development at Orange in San Francisco, where he worked with the company's international teams to develop several micro-content, social media, video, advertising and search services.

LookSmart, the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic's value. Optimal Pricing aggregates keyword search traffic on the LookSmart Advertiser Network, and classifies performance data so that the full spectrum of that traffic is priced appropriately according to traffic type, quality, and volume. The model relies on information about advertiser campaign objectives and network structure to provide each advertiser a chance to bid on the most valuable traffic at all price points.

Click Forensics unveiled a new traffic quality dashboard that helps ad networks and publishers more easily pinpoint good and bad online advertising traffic sources. A feature of the Click Forensics traffic quality management platform, the new Click Forensics dashboard is accessible via web browser and can be used to identify, filter and block traffic that shouldn't be billed or paid for. Ad networks use the tool to determine which publishers are reliable traffic sources. Publishers can leverage the dashboard to monitor traffic quality from affiliates and sub-publisher sites so they can deliver better results for advertisers.

NearbyNow, a digital personal shopping service, has added another channel for retailers and brands to reach consumers with the launch of the NearbyNow iPhone platform. Following on the heels of its "Lucky at your Service" iPhone application built for Lucky magazine, NearbyNow developed a platform that allows retailers, brands, and media companies to tap into the exponentially growing number of consumers who are using iPhone apps for online and local shopping. Runner's World and Seventeen, both leading magazine titles in their categories, are the first two titles to launch iPhone applications using the platform, with more titles to be announced in the coming months.

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