CHICAGO, IL, Dec. 14, 2004 (MARKET WIRE via COMTEX) -- Who:
David Hills, CEO, LookSmart (NASDAQ: LOOK)
David Hills will participate in a panel at the Search Engine Strategies 2004 Conference & Expo session - Search Ads Beyond Google & Overture
Cost-per-click advertising has become a multi-billion dollar market, with sales from advertiser-paid search results expected to grow 25 percent this year. Major networks operated by search leaders such as Overture and Google have become household names in the search engine advertising industry. But this success has led to a rise in complaints from advertisers regarding inflated auction prices, increasing fraud, and poor customer service.
This panel will evaluate the opportunity provided by paid search services, such as LookSmart, FindWhat, and others, that have arisen to address these issues.
The panel will also offer feedback via an extended Q & A period where attendees will be given tips and tools for allocating marketing budget to search-engine advertising programs beyond Google and Overture.
Thursday, December 16 - 9:00 a.m.
McCormick Place - Lakeside Center Room 451A 2301 S. Lake Shore Drive Chicago, IL 60616
For more detailed information on Search Engine Strategies, please visit URL: http://www.searchenginestrategies.com.
LookSmart is a leader in commercial search services and a developer of innovative web search solutions. The Company provides consumers with relevant search results through a distribution network that includes Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, U.C. Berkeley and LookSmart.com, while delivering high performance sales leads at a reasonable price to online businesses. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com.
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SOURCE: LookSmart, Ltd.
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