April 26, 1999

LookSmart Announces E-commerce Solution for ISPs

Leading Web Directory Helps ISPs Build New Revenue Stream Through RewardMall

San Francisco, CA - April 26, 1999 - LookSmartSM, the Internet's largest directory of quality Web sites and leading content solutions for ISPs, today announced the launch of RewardMall, an incentive-based online mall for ISPs.

RewardMall enables small and medium-sized ISPs to offer their customers an enticing private-labeled online shopping mall with a built-in loyalty program. With RewardMall, consumers shop at their favorite stores, buy their favorite name brands and earn RewardPoints( for every purchase, which are redeemable for valuable merchandise or frequent flyer miles with eight major airlines. In addition to the consumer advantages, ISPs receive a percentage of every transaction and maintain their own brand identity.

"RewardMall is the ideal e-commerce solution for small to mid-size ISPs because of its seamless integration, brand name selection and user-incentives," said Ned Brody, vice president of e-commerce for LookSmart. "We are excited to help our partners build user loyalty by bringing an exciting online shopping experience to their customers."

RewardMall features many of the leading retailers on the Internet today, as well as selected specialty merchants. LookSmart will be demonstrating RewardMall at ISPCON Spring '99 in Baltimore, MD at booth #1031.

About LookSmart
LookSmart, a leading Web directory and search tool, creates and maintains the largest editorially reviewed directory of content on the World Wide Web. LookSmart's directory is distributed through multiple channels, including a global network of ISPs, major Web sites, portals and viral marketing. Through its partnership with Cox Interactive Media, LookSmart also offers the largest collection of quality local Web content in more than 65 U.S. markets. The company is headquartered in San Francisco and can be contacted at (415) 597-4850. To see why more and more partners, advertisers, and consumers are turning to LookSmart, visit them at www.looksmart.com

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