August 19, 2008

LookSmart AdCenter Named "Best Search Engine Ad Platform" by Search Engine Strategies

SAN FRANCISCO, Aug 19, 2008 (BUSINESS WIRE) -- LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named "Best Search Engine Ad Platform" today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising.

SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff.

"This award belongs to our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines," said Ted West, chief executive officer and president of LookSmart. "We are honored that Search Engine Strategies has validated our company's strategy as we continue to emerge as a leading independent Search Advertising Network."

The Search Engine Strategies San Jose conference is the largest learning and networking opportunity of the year, with more than 70 sessions related to search. During the conference, attendees learn how to maximize their business' search engine marketing opportunities such as search engine optimization and paid search advertising. LookSmart will be showcased at booth # 609 in the exhibition hall. For more information about SES 2008 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/.

At the conference, LookSmart will sponsor the keynote panel taking place on August 19 at 1:30 p.m. titled, "Technical & Information Giants". In addition, Jonathan Ewert, general manager of advertising networks at LookSmart, was a speaker on the "Everything but Google: Alternative Search Advertising Options" panel on the first day of the conference, August 18, 2008 at 2:45 p.m. During the panel, Ewert discussed topics including the evolution of Search Advertising Networks, redefining best business practices in search advertising and the benefits to search engine marketers of leveraging Search Advertising Networks to extend their campaign reach at competitive prices.

For more information about LookSmart at SES 2008 or to schedule a press briefing during the conference, please contact James David at 415-694-6712 or LookSmart@racepointgroup.com.

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search and contextual search advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers and networks. LookSmart is based in San Francisco, California. For more information, visit www.LookSmart.com or call 415-348-7500.

SOURCE: LookSmart, Ltd.

LookSmart, Ltd.
Ted West, 415-348-7500
Chief Executive Officer and President
twest@looksmart.net
Brian Gibson, 415-348-7207
Acting Chief Financial Officer
bgibson@looksmart.net
or
Racepoint Group for LookSmart
James David, 415-694-6712
LookSmart@racepointgroup.com

Copyright Business Wire 2008

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