April 16, 2008

LookSmart Expands Pay-Per-Click Network to the UK and Australia

SAN FRANCISCO, Apr 16, 2008 (BUSINESS WIRE) -- LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, today announced the expansion of its performance advertising network into Australia and the United Kingdom, continuing the company's growth in the pay-per-click advertising business.

"LookSmart's AdCenter platform allows us to create custom distribution channels for our customers, and our expanding global network provides the scale that our customers need," said Jonathan Ewert, General Manager of LookSmart's Advertising Networks. "Our expansion beyond North America allows us to provide even more value to our advertisers and network partners."

LookSmart offers advertisers the ability to reach Internet users in the United States and Canada as well as Australia and the United Kingdom through the enhanced geo-targeting features built into its AdCenter technology platform.

Advertisers can manage their own campaigns through LookSmart's easy-to-use, intuitive self-service ad serving interface or work directly with hands-on campaign managers skilled at optimizing campaign performance and maximizing ROI. Geo-targeting features have also been added to LookSmart's widely-adopted open API, enabling bid management companies and advertising agencies to connect with more buyers in a highly targeted way.

The same technology and tools that create custom distribution channels on LookSmart's advertising network are available to publishers who license the white label AdCenter platform. "Publishers make significant investments in building qualified audiences that are attractive to advertisers. LookSmart helps publishers segment their audiences to attract advertising campaigns that are highly relevant and will accelerate revenue," Ewert added.

Working with LookSmart and other leading search providers, Excite Corporation connects advertisers to over 20 million monthly searches in the Australian and New Zealand market.

"Excite is thrilled with the success of our network's expansion into the US and UK markets with LookSmart and we welcome their presence in Australia." said Evan Balafas, Managing Director of Excite Corporation. "Revenue has been driven by the exceptional account management and customer service and we look forward to being one of their largest partners in the coming weeks."

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

Forward-Looking Statements

This press release contains forward-looking statements, such as references to growth in use of and demand for our products, customer acceptance of our products and our business prospects. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to gain or maintain customer acceptance of our publisher solutions or ad backfill products, that existing and potential customers for our products may opt to work with, or favor the products of, others due to more favorable products or pricing terms, limitations on or our inability to retain and grow our ad and customer base, and limitations on or our inability to enhance our products. In addition, you should read the risk factors detailed in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2007 and our Annual Report on Form 10-K for the year ended December 31, 2006, filed with the Securities and Exchange Commission.

The statements presented in this press release speak only as of the date of the release. Also, please note that except as required by applicable law we undertake no obligation to revise or publicly update any forward-looking statements for any reason.

LookSmart is a registered trademark of LookSmart, Ltd.

SOURCE: LookSmart, Ltd.

LookSmart, Ltd.
Ted West, CEO

Copyright Business Wire 2008

News Provided by COMTEX

Close window | Back to top

Copyright 2015 LookSmart, Ltd.