SAN FRANCISCO, Feb 07, 2008 (BUSINESS WIRE) -- LookSmart, Ltd. (NASDAQ:LOOK), an online advertising and technology solutions company, today announced the launched white label AdCenters for HealthCare.com and Pay Group International, continuing the expansion of the LookSmart AdCenter Marketplace and marking LookSmart's entry into the online health vertical.
HealthCare.com, the leading online healthcare provider directory and a leading online destination at www.healthcare.com, provides healthcare content and tools that empower health seekers in their search for knowledge and care. In addition to the directory found on www.healthcare.com, HealthCare.com also powers the online directory at leading online health destinations, portals and local media sites. HealthCare.com, the most visited directory of health providers on the web, will be integrated into the AdCenter platform and share distributed advertisers across LookSmart's Marketplace of white label publishers. Pay Group International's global text advertising network, comprised of over 1000 existing advertisers, will be launched onto the LookSmart AdCenter Platform and gain access to CPC auction technology and extended distribution channels of the LookSmart AdCenter Marketplace.
"The LookSmart AdCenter offers HealthCare.com the ability for health marketers and national and local providers to directly purchase sponsored PPC results on HealthCare.com's care provider directory and search engine" said Matias de Tezanos, CEO of HealthCare.com. "Not only does the AdCenter present a revenue opportunity for HealthCare.com, it is also a strategic opportunity for HealthCare.com to grow our syndicated network."
The LookSmart AdCenter is a white label, hosted ad serving platform used to monetize traffic through CPC search and contextual text ads. Empowering publishers and advertising networks to interconnect with each other, the LookSmart AdCenter Marketplace significantly increases the volume of participants in advertising auctions and increases the overall revenue potential for publishers.
"We are pleased to have HealthCare.com and Pay Group International as premier partners," said Ari Kaufman, General Manager of LookSmart Publisher Services. "The LookSmart AdCenter is the first true open advertising exchange in the industry. Publishers like HealthCare.com and networks like Pay Group can integrate their own advertiser relationships, advertising feeds and other advertising networks into a single auction marketplace. Both HealthCare.com and Pay Group will benefit from the AdCenter with the growth of direct relationships with advertisers and the simultaneous connection to the AdCenter Marketplace. We are truly excited to have both premier partners joining the Marketplace and are very enthusiastic to see their businesses grow as a result."
LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.
This press release contains forward-looking statements, such as references to growth in use of and demand for our products, customer acceptance of our products and our business prospects. These statements, including their underlying assumptions, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ due to various factors such as the possibility that we may be unable to gain or maintain customer acceptance of our publisher solutions or ad backfill products, that existing and potential customers for our products may opt to work with, or favor the products of, others due to more favorable products or pricing terms, limitations on or our inability to retain and grow our ad and customer base, and limitations on or our inability to enhance our products. In addition, you should read the risk factors detailed in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2007 and our Annual Report on Form 10-K for the year ended December 31, 2006, filed with the Securities and Exchange Commission.
The statements presented in this press release speak only as of the date of the release. Also, please note that except as required by applicable law we undertake no obligation to revise or publicly update any forward-looking statements for any reason.
LookSmart is a registered trademark of LookSmart, Ltd.
SOURCE: LookSmart, Ltd.
LookSmart, Ltd. Ted West, CEO 415-348-7500 firstname.lastname@example.org
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