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Dover Saddlery Opens Sixth Retail store in Twelve months

LITTLETON, MA September 19, 2007- Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (Nasdaq: DOVR), has opened its sixth store in twelve months. The latest store, the first Dover Saddlery store to open in the Southwest, is located in North Dallas.

"Our most recent store opening in Dallas was extremely successful," said Stephen L. Day, president and CEO of Dover Saddlery. "We are delighted to have opened our first store in the Southwest, an area which has shown an increase in English riding disciplines, but has been underserved."

Since September 2006, Dover Saddlery has opened two stores in Maryland, three in Virginia and one in Texas, bringing the total number of Dover stores to nine. "We are pleased to report that our proprietary store location model is being shown to be extremely effective in identifying the correct location for our new stores "said Day. "In addition to finding very good locations we have successfully developed a consistent look to the Dover Saddlery stores. The stores evoke the feeling of a premium horse barn and provide the perfect backdrop for the presentation of our broad and distinctive selection of merchandise."

For more information including hours and directions go to www.DoverSaddlery.com.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (Nasdaq: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com .

Notice Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including without limitation statements made about the prospects for overall revenue growth and the opening of and revenue growth from new stores. All statements other than statements of historical fact included in this press release regarding the company's strategies, plans, objectives, expectations, and future operating results are forward-looking statements. Although Dover believes that the expectations reflected in such forward-looking statements are reasonable at this time, it can give no assurance that such expectations will prove to have been correct. These forward-looking statements involve significant risks and uncertainties, including those discussed in this release and others that can be found in "Item 1A Risk Factors" of Dover Saddlery's Annual Report on Form 10-K for the fiscal year ended December 31, 2006 on file with the Securities and Exchange Commission and in subsequent periodic reports filed with the SEC.

Dover Saddlery is providing this information as of this date and does not undertake any obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise. No forward-looking statement can be guaranteed and actual results may differ materially from those Dover Saddlery projects.

Janet Nittmann
jnittmann@doversaddlery.com
Tel 978-952-8062 x218

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