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Dover Saddlery Announces Grand Opening of Dallas Store

LITTLETON, MA – August 7, 2007- Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (Nasdaq: DOVR), announced today that the Grand Opening of its new Dallas store will take place September 14-16. Equestrians are invited to join in the Grand Opening celebration starting with a ribbon-cutting ceremony at 9a.m. on Friday, September 14.

During the Grand Opening celebrations, equestrians will find Grand Opening Specials throughout the store and can enter to win a $1,000 Dover Saddlery shopping spree. All the leading brands will be represented, including Ariat, Bates, Charles Owen, Devon-Aire, Equine Couture, Essex, Goode Rider, GPA, Grand Prix, Henri De Rivel, Hermes, Herm Sprenger, Hug, Jaguar, Joules, Mikmar, Mountain Horse, Passier, Pessoa, Pikeur, Rambo, Rhino, Stubben, Tad Coffin, Taka and Tailored Sportsman and TuffRider.

"Many manufacturers will be attending the Grand Opening weekend," said Stephen L. Day, president and CEO of Dover Saddlery. "They will be available to discuss their products and provide advice to our customers. We look forward to bringing our unique combination of brand name merchandise, selection and premium customer service to equestrians in the Dallas area."

The new Dover Saddlery store is located at 7529 Campbell Road in North Dallas. Following the Grand Opening in Dallas, Dover Saddlery will have a total of nine retail stores. For more information including hours and directions go to www.DoverSaddlery.com. To order a free Dover Saddlery catalog call 1-800-989-1500.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (Nasdaq: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

Janet Nittmann
jnittmann@doversaddlery.com
Tel 978-952-8062 x218

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