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Dover Saddlery Announces New Store Location

LITTLETON, MA - June 7, 2007 - Dover Saddlery, Inc. (NASDAQ: DOVR) announced today that its wholly owned retail subsidiary has executed a lease relating to a store site in Dallas, Texas. The Dover Saddlery retail store will consist of approximately 6,000 sq. feet of retail space and is scheduled for a Grand Opening in the third quarter of 2007. The store location is in the north Dallas/Richardson area, an area with an extensive and active equestrian consumer base. "We are very pleased to announce Dover's first retail store in Texas, a state with a long equestrian heritage," said Stephen Day, President and CEO of Dover Saddlery. "We look forward to our Grand Opening events later this year and to providing our customers a truly first-class equestrian retail experience," Day commented. For a free Dover Saddlery catalog call 1 800-989-1500 or visit www.DoverSaddlery.com

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading direct marketer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.

For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

Notice Regarding Forward-Looking Statements

This press release includes "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including without limitation statements made about plans to open new stores and the opportunity for consequent total revenue growth net of any impacts of new store openings on sales from through our direct marketing channel. All statements other than statements of historical fact included in this press release regarding the company's strategies, plans, objectives, expectations, and future operating results are forward-looking statements. Although Dover believes that the expectations reflected in such forward-looking statements are reasonable at this time, it can give no assurance that such expectations will prove to have been correct. These forward-looking statements involve significant risks and uncertainties, including those discussed in this release and others that can be found in "Item 1A Risk Factors" of Dover Saddlery's Annual Report on Form 10-K for the fiscal year ended December 31, 2006, as supplemented by our quarterly reports on Form 10-Q, on file with the Securities and Exchange Commission.

Dover Saddlery is providing this information as of this date and does not undertake any obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise. No forward-looking statement can be guaranteed and actual results may differ materially from those Dover Saddlery projects.

Janet Nittmann
jnittmann@doversaddlery.com
Tel 978 952 8062 x218

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