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Dover Saddlery President and CEO Exercises Options and Retains Shares

LITTLETON, MA - December 22, 2009 Dover Saddlery (Nasdaq:DOVR), the leading multichannel retailer of equestrian products, announced today that Stephen L. Day, president and chief executive officer, recently exercised options in a cash purchase of 76,937 shares of common stock under a prearranged plan to augment his existing holdings of Company stock. In an SEC filing, Day reported he exercised the options for $2.14 per share.

In previously reported news, Dover Saddlery net income for the third quarter increased 56% to $272,000 or $0.05 per diluted share, compared to $174,000, or $0.03 per diluted share, in the third quarter of the prior year.

About Dover Saddlery, Inc.

Dover Saddlery, Inc. (Nasdaq: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery: For more information, please call 1-978-952-8062 or visit www.DoverSaddlery.com.

Janet Nittmann
jnittmann@doversaddlery.com
Tel 978-952-8062 x218

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