Dollar General Corporation
Jul 31, 2014

Dollar General Completes Successful DG Digital Coupon Program Rollout

Major retailer partners with Coupons.com to help customers save more money

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- Today, Dollar General (NYSE: DG), in partnership with Coupons.com (NYSE: COUP), completed the successful rollout of its new DG Digital Coupons program to its more than 11,300 stores across the 40 states the retailer serves.

"The DG Digital Coupon program provides our customers with an easy-to-use and convenient platform to use digital coupons toward our everyday low prices, helping them get the products they need at prices they want," said Todd Vasos, Dollar General's Chief Operating Officer. "Understanding our shopper is utilizing digital and online technology to help save money, the completion of this project not only demonstrates our ability to deliver everyday value and affordable options to our customers, but also our commitment to help our customers save time and money, every day."

To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number. After signing up, customers can select the most relevant coupons to be added to their profile and the discounts are then applied to a customer's purchase at checkout when they purchase eligible items from many of America's most popular brands and Dollar General's satisfaction-guaranteed private brands.

"We are thrilled that Dollar General has chosen to work with Coupons.com," said Steven Boal, president and CEO of Coupons.com. "Our technology will deliver Dollar General shoppers highly relevant coupons in ways that many of today's shoppers now want them - via their phones. The whole experience makes saving money easier than ever."

For additional information, photographs or items to supplement a story, please contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at pr@dg.com.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,300 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit www.dollargeneral.com.

About Coupons.com Incorporated

Coupons.com Incorporated (NYSE: COUP) operates a leading digital promotion platform that connects great brands and retailers with consumers, offering digital printable couponsdigital paperless couponscoupon codescard linked offers, and other promotions. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com, the 30,000 publishers comprising the Coupons.com digital coupon network, our social presence and our mobile applications. The company also powers digital coupon initiatives in online marketing campaigns—including display advertising, email and social media programs. Clients include hundreds of consumer packaged goods companies (including Clorox, General Mills, Johnson & Johnson, Kellogg's, Kimberly-Clark, and Kraft Foods) and their brands, top retailers (such as Dollar General, A&P, CVS, Duane Reade , H-E-B, Kmart, Kroger, Safeway and Walgreens) and leading restaurant, toy and entertainment companies. For consumers, the company operates Coupons.com, which offers a valuable collection of digital coupons and coupon codes, and also offers Grocery iQ and Coupons.com mobile applications as well as KitchMe.com. For publishers, the company offers solutions to monetize website traffic, including branded microsites and Brandcaster, a self-service coupons syndication platform. Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit www.coupons.com. To learn more about the company visit www.couponsinc.com. Visit Coupons.com on Facebook at www.facebook.com/couponscom.

Dollar General Corporation
Media Hotline: 1-877-944-DGPR (3477)
or
Dan MacDonald, 615-855-5209
Dmacdona@dollargeneral.com
or
Crystal Ghassemi, APR, 615-855-5210
cghassem@dollaregneral.com
or
Coupons.com Incorporated
Paul Sloan, 650-396-8754
psloan@couponsinc.com

Source: Dollar General Corporation

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