Dollar General Corporation
Oct 8, 2013

Dollar General Continues to Make Holiday Shopping Affordable and Convenient

Major retailer offers discounts, coupons and bulk toy savings for this holiday season

GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)-- With Christmas Day only 78 days away, Dollar General (NYSE: DG) continues to help customers save time and money with new toy discounts, sales sneak peeks, mobile coupons and everyday low prices on new holiday merchandise this season.

"Dollar General understands our customers begin their holiday shopping early in the season and we are excited about the continued value Dollar General offers on all their holiday needs," said Todd Vasos, Dollar General's executive vice president, division president and chief merchandising officer. "From holiday décor and culinary items for holiday meals to gifts for the entire family, customers can trust Dollar General for value and selection now through the holiday season."

Toy Discount

This holiday, Dollar General customers may choose from major brand-name toys for children of all ages at everyday low prices including popular Monster High™ and Lalaloopsy™ merchandise. Dollar General will carry a large selection of licensed products from top name brands including Mattel®, Fisher Price®, Hasbro®, Disney®, Nickelodeon®, Marvel® and more.

For additional savings this season, Dollar General is offering an immediate 25% discount off all qualifying toy purchases totaling $75 or more, both in stores and online, now through December 24, 2013.

Sales Sneak Peeks

Beginning in November, Dollar General email subscribers will have the exclusive opportunity to see upcoming special deals a week before the rest of the public, which will include the Thanksgiving Day and Black Friday specials! For those looking to save even more this holiday season, these sneak peeks will give DG email subscribers early access to see deep discounts, three-day deals and more!

Shoppers can sign up at www.dollargeneral.com to receive the weekly specials, which will continue through November 24.

Mobile Coupons

Through the Dollar General mobile website and free smartphone application, users can find additional money-stretching savings available in the palm of their hands this holiday season. By selecting the "Coupon" link, customers can find same-day, redeemable offers for all their holiday celebrations.

Everyday Low Prices

Dollar General's new 2013 holiday offerings include everything to make this season the best yet. Decorate the home with garland, ribbons, artificial trees, lights, kitchen housewares, pillows, throws, mantel displays and more in traditional, country and modern themes. Plus, Dollar General's wide array of $1 ornaments are great for decorations or the added touch on wrapped gifts. Celebrate the season with continued values on everything needed for the holiday's best dishes. Dollar General carries an assortment of baking items including cookie mixes, pie crusts and eggs. Dollar General also provides gifts for everyone on the shopping list including gift cards and inexpensive items priced at $5 and under.

For additional information, photographs or items to supplement a story, please contact the Media Relations Department at 1-877-944-DGPR (3477) or via email at pr@dg.com.

Suggested Social Media Outreach: @DollarGeneral announces low prices and coupons for everything this holiday season including a great bulk toy discount.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for nearly 75 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 11,000 stores in 40 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

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Dollar General
Crystal Ghassemi, APR, 877-944-3477
Crystal.ghassemi@dg.com

Source: Dollar General

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