Dollar General Corporation
Feb 9, 2010

Dollar General to Reveal the New Face of Bobbie Brooks(R)

Retailer to select 10 employees to model newly rebranded Bobbie Brooks(R) line

GOODLETTSVILLE, Tenn., Feb 09, 2010 (BUSINESS WIRE) -- Dollar General Corp. (NYSE: DG) is set to reveal the new face of Bobbie Brooks(R), its exclusive women's fashion brand, this spring by launching a companywide model search.

Giving its employees the opportunity to step into the spotlight and become a model, Dollar General will select 10 employees to represent the brand in its advertising and other promotions.

"Getting our employees involved and energized about our brands is important to Dollar General. Employees are not only ambassadors, but they are also our customers," said Todd Vasos, Dollar General division president and chief merchandising officer. "This is an exciting opportunity for employees to get some hands-on experience wearing the new line of clothes, while having some fun."

Bobbie Brooks(R), which features casual, trend-right fashions for women, is one of the four proprietary apparel brands Dollar General is launching this spring. Bobbie Brooks Girls(R), Open Trails(R) Men and Open Trails(R) Boys will also debut on Dollar General's shelves over the next several weeks.

Dollar General will reveal winners of its Bobbie Brooks(R) model search in late spring.

About Dollar General Corporation

Goodlettsville, Tenn.-based Dollar General Corporation (NYSE: DG) has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 8,800 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.

SOURCE: Dollar General Corporation

Dollar General Corporation
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