October 2, 2009

Dollar General Shoppers Can Support Literacy by Purchasing Lysol and Air Wick Products

Improving Lives program gives back to the Dollar General Literacy Foundation

GOODLETTSVILLE, Tenn., Oct 02, 2009 (BUSINESS WIRE) -- Shoppers who purchase Lysol or Air Wick products at any Dollar General store will help promote literacy in our communities. For every Lysol and Air Wick product purchased at Dollar General from Oct. 2 - Nov. 13, 5 cents will be donated by Reckitt Benckiser to the Dollar General Literacy Foundation, up to $150,000. In addition, customers can mail Dollar General receipts for Lysol or Air Wick purchases to Dollar General Literacy - Add'l Donation, PO Box 1235, Grand Rapids, MN 55745-1235 - and a $1 donation will be made by Reckitt Benckiser to the Dollar General Literacy Foundation, up to $10,000.

"We encourage shoppers to participate in Dollar General's mission of Serving Others through the Improving Lives program," said Rick Dreiling, Dollar General's Chairman and CEO. "Improving Lives is an easy way to make a difference through everyday purchases of Lysol and Air Wick products. We're excited about positively changing lives through this program."

Dollar General shoppers can also enter the Lysol/Air Wick Dollar General Improving Lives online sweepstakes. To enter, visit www.dgliteracy.com and register for a chance to win a $250 Dollar General gift card and a $10,000 donation to a local charity that supports literacy. Three winners will receive a gift card and a donation to a local charity that supports literacy. There is no purchase necessary to enter. The sweepstakes is open to legal residents over the age of 18 in Dollar General's 35 state market area. Official rules and details are available at www.dgliteracy.com.

Through Lysol and Air Wick purchases and receipts, Reckitt Benckiser will donate up to $160,000 to the Dollar General Literacy Foundation. Since 1993, the Dollar General Literacy Foundation has been increasing the functional literacy of adults by providing grants to nonprofit organizations dedicated to the advancement of literacy. The Dollar General Literacy Foundation has helped millions of individuals take their first steps toward literacy, a general education diploma or English proficiency. To learn more about the Dollar General Literacy Foundation, visit www.dollargeneral.com.

About Dollar General

Dollar General is a leading discount retailer with more than 8,500 neighborhood stores. Dollar General stores provide convenience and value to customers by offering consumable basic items such as food, snacks, health and beauty aids and cleaning supplies, as well as basic apparel, house wares and seasonal items at everyday low prices. The company has a longstanding tradition of supporting literacy and education. Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $38.4 million in grants to nonprofit organizations, helping more than 2.1 million individuals take their first steps toward literacy, a general education diploma or English proficiency. To learn more about Dollar General, visit www.dollargeneral.com.

SOURCE: Dollar General

Dollar General
Emily Weiss, 615-855-5210
emweiss@dollargeneral.com

Copyright Business Wire 2009


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