Jan 21, 2005
Dollar General Takes the Wheel with Racing Sponsorship; New Busch Series Car to be Driven by Former Champ Randy LaJoie
GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Jan. 21, 2005--Dollar General (NYSE:DG) today announced that it is sponsoring race car #34 in the NASCAR Busch Series, which begins in Daytona, Florida on February 19, 2005.
Former Busch Series Champion Randy LaJoie will drive the car, owned by Frank Cicci Racing with Jim Kelly, the National Football League Hall of Fame inductee. LaJoie has 15 Busch event victories in his career.
"Dollar General's #34 Chevrolet will carry our familiar yellow and black colors and corporate logo, long recognized by savvy shoppers as a symbol of value, across the country," said David Perdue, CEO. "NASCAR is one of the fastest-growing spectator sports in the country, and our shoppers are among their growing fan base."
The sponsorship is the first major sports sponsorship for the retailer, and offers exposure of the Dollar General brand to millions of race fans. Dollar General's car will have a number of Dollar General's vendor partners as co-sponsors, including Polaroid Alkaline Batteries, Clorox, Unilever, and Gillette.
"We've worked hard at finding the right partner for our racing team, and we're pleased to have found a perfect fit with Dollar General and its vendor partners," said Frank Cicci. "This is going to be an exciting year for Frank Cicci Racing with Jim Kelly, and I'm looking forward to celebrating successes with Dollar General, their vendor partners, employees and customers."
About Dollar General
Dollar General is a Fortune 500® discount retailer with 7,321 neighborhood stores as of December 31, 2004. Dollar General stores offer convenience and value to customers by offering consumable basic items that are frequently used and replenished, such as food, snacks, health and beauty aids and cleaning supplies, as well as a selection of basic apparel, housewares and seasonal items at everyday low prices. The Company store support center is located in Goodlettsville, Tennessee. Dollar General's Web site can be reached at www.dollargeneral.com.
CONTACT: Dollar General, Goodlettsville
Tawn Earnest, 615-855-5209
SOURCE: Dollar General